Science Blue

General Information about Science Blue

Science Blue, represented by the hexadecimal color code #0B64DB, is a vibrant and energetic shade of blue that sits between azure and cobalt on the color spectrum. It evokes feelings of trust, intelligence, and innovation, making it a popular choice for branding and marketing materials, particularly in the technology and science industries. The color is created by combining low amounts of red and green with a high amount of blue. It's commonly used in graphic design, web development, and visual arts to create visually appealing and engaging designs. Its relatively low luminance, however, requires careful consideration of contrast when used with text to ensure accessibility. The color name 'Science Blue' itself suggests its association with knowledge and discovery.

The color #0B64DB, also known as Science Blue, offers moderate accessibility. When used as text on a white background, its contrast ratio is approximately 3.7:1, which does not meet the WCAG AA standard for normal text (4.5:1) but is close. For larger text (14pt bold or 18pt regular), it nearly fulfills the AA requirement. To improve accessibility, consider using it for headings or graphic elements rather than body text, or pair it with a lighter background color such as white, or a significantly darker text color. When paired with white elements, its vividness adds visual interest without causing eye strain for most viewers. Always test color combinations using accessibility tools to ensure compliance with WCAG guidelines and provide an optimal user experience for individuals with visual impairments. Adjustments to text size, font weight, or background color can help to enhance contrast and readability.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Science Blue (#0B64DB) is an excellent choice for creating visually appealing and engaging user interfaces. Its vibrant yet professional tone makes it suitable for highlighting key elements such as call-to-action buttons, links, and headings. It can be effectively used in navigation bars, progress bars, and other interactive components to guide the user's attention. When combined with neutral backgrounds like white or light gray, it provides a clean and modern aesthetic. Additionally, it is great for data visualization, such as charts and graphs, where it can differentiate data sets and make information more accessible and interesting for users. However, always test with accessibility tools to ensure it meets contrast requirements with text.

• Interior Design

  In interior design, Science Blue (#0B64DB) can bring a pop of color to a room without being overwhelming. It works particularly well in accent pieces such as throw pillows, artwork, or a feature wall. When paired with neutral tones like gray, beige, or white, it creates a balanced and sophisticated look. It is also suitable for children's rooms due to its playful and energetic vibe. Additionally, it can be incorporated into office spaces to promote creativity and focus. However, it is essential to use it sparingly and strategically, as too much blue can make a room feel cold. The ideal way to use this color is to add smaller colorful accents.

• Fashion

  In the realm of fashion, Science Blue (#0B64DB) can be used to create eye-catching outfits and accessories. It works well as a statement color for dresses, jackets, or handbags. It can be paired with neutral colors like black, white, or gray for a classic and sophisticated look, or with complementary colors like orange or yellow for a bolder and more playful style. For casual wear, it can be used in jeans, t-shirts, or sneakers to add a pop of color. It's also popular in sportswear and activewear for its vibrant and energetic vibe. The color is less suitable for formal wear as this requires more subtle hues.

Complementary color

Buttons