Tory Blue

General Information about Tory Blue (#094EAB)

Tory Blue, with the hex code #094EAB, is a deep, saturated shade of blue, evoking feelings of calmness, stability, and trust. In the RGB color model, it is composed of 3.53% red, 30.59% green, and 67.06% blue. This color is often associated with corporate branding, particularly in sectors seeking to convey reliability and professionalism, such as finance, technology, and law. Tory Blue's depth makes it a versatile choice for both foreground and background elements, though careful consideration should be given to contrast ratios to ensure readability and accessibility. Its cool undertones make it a good pair for warm colors, creating visually appealing and balanced designs. Furthermore, in color psychology, blue is often linked to intellect and efficiency, making Tory Blue a suitable choice for environments where focus and concentration are key.

The hex color #094EAB, a deep shade of blue known as Tory Blue, presents several accessibility considerations for web design. With a low luminance value, it's crucial to ensure sufficient contrast when pairing it with text or other interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a light color like white or a pale yellow for text on a #094EAB background will enhance readability and usability for individuals with visual impairments. Additionally, avoid using color as the sole means of conveying information; supplement color cues with text labels, icons, or patterns to accommodate users with color blindness. Thoroughly testing the color scheme with accessibility evaluation tools is essential to identify and address any potential accessibility barriers.

Shades

Digital Color Formats

Alternative colors

Applications

• Financial Website Design

  Tory Blue (#094EAB) can be used as the primary color for a financial institution's website to convey trust, stability, and professionalism. The deep blue hue is often associated with reliability and security, making it a suitable choice for branding and user interface elements. Using this color consistently across the website, from headers to call-to-action buttons, can reinforce brand recognition and build customer confidence. Complementary colors, such as light greys or yellows, can be used to create visual contrast and highlight important information.

• Fashion Design Accent

  Tory Blue can serve as an accent color in a fashion collection, particularly for evening wear or formal attire. Its richness and depth add a touch of sophistication and elegance to garments, making it ideal for dresses, suits, or accessories. Pairing Tory Blue with metallic accents, such as silver or gold, can enhance its luxurious appeal. Furthermore, the color can be incorporated into marketing materials, such as lookbooks and social media campaigns, to create a cohesive and visually appealing brand identity.

• Interior Design: Study/Library

  In interior design, #094EAB works exceptionally well in creating a calming and sophisticated atmosphere within a study or library. The rich blue can be used for accent walls or upholstery, paired with dark wood furniture and warm lighting to create a cozy yet refined space. Using lighter shades of blue or neutral tones for the surrounding walls and decor can prevent the room from feeling too dark or overwhelming. The color could also be used as a feature color in artwork.

Complementary color

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