Science Blue

General Information

Science Blue, represented by the hexadecimal color code #074CCF, is a deep and vibrant shade of blue. It sits within the blue color spectrum and possesses characteristics of both primary and secondary colors. In the RGB color model, it is composed of 2.75% red, 29.8% green, and 81.18% blue. The CMYK color model values are 97% cyan, 63% magenta, 0% yellow, and 19% black. This color is often associated with science, technology, and innovation, hence the name 'Science Blue.' It can evoke feelings of calmness, intelligence, and trustworthiness. The low red percentage paired with a high blue percentage contributes to its cool and calming nature.

The color #074CCF, also known as Science Blue, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 7.5% results in very poor contrast against a standard white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Science Blue fails to meet these criteria, making text difficult to read. To improve accessibility, consider using lighter shades of text on a Science Blue background, or pairing Science Blue with a significantly lighter background color, such as a pale yellow or light gray, to ensure sufficient contrast. Also avoid using it for small icons or interactive elements, as these might become invisible to users with low vision. Always test color combinations with accessibility tools to ensure compliance with accessibility standards.

Shades

Digital Color Formats

Alternative colors

Applications

• User Interface Design

  In user interface design, Science Blue can be used as an accent color to highlight interactive elements, buttons, or links. However, due to its low contrast, it should be used sparingly and always paired with sufficiently contrasting text or background colors. It's crucial to test the color combination for accessibility to ensure readability for all users. Avoid using Science Blue for critical information or elements that require immediate attention. Instead, reserve it for decorative or secondary UI components. In data visualization, Science Blue can represent a specific category or data set, but ensure it's distinguishable from other colors used in the chart.

• Fashion and Interior Design

  In fashion and apparel, Science Blue can be used as a primary color for clothing items, accessories, or as an accent color in patterns and designs. It evokes a sense of calmness and sophistication. Consider using it in combination with neutral colors like white, gray, or black to create a balanced and stylish look. For example, a Science Blue blazer paired with white pants or a Science Blue scarf with a gray coat. In interior design, Science Blue can be used to create a serene and calming atmosphere in bedrooms or bathrooms. It can be incorporated through paint, furniture, or decorative accessories like pillows and curtains. It pairs well with light wood tones and natural materials.

• Branding and Marketing

  In branding, Science Blue can convey trustworthiness, stability, and innovation. Companies in technology, finance, or healthcare often use shades of blue to project reliability and professionalism. Science Blue can be integrated into logos, website designs, and marketing materials. It is crucial to ensure that the color aligns with the brand's overall message and values. The color must be used in compliance with the brand's accessibility guidelines. This involves selecting the correct color pairs and font colors. For example, Science Blue can be used as a background color with white or light-colored text to maintain readability.

Complementary color

Buttons