Downriver
General Information about #031F54
The hex color #031F54, often referred to as "Downriver", is a deep, dark shade of blue. It sits within the blue color family and is characterized by its low saturation and luminance values. In the RGB color model, it is composed of 1.18% red, 12.16% green, and 32.94% blue. In the CMYK color model, it consists of 96% cyan, 63% magenta, 0% yellow, and 67% black. This color conveys a sense of depth, stability, and sophistication, often associated with trust, intelligence, and authority. Its dark nature makes it suitable for applications where a subtle yet impactful visual statement is desired. In branding, it can be used to communicate reliability and professionalism.
The color #031F54, a deep, dark blue, presents significant accessibility challenges, particularly regarding contrast. When used as a background, text color should be carefully chosen to ensure sufficient contrast for readability, especially for users with visual impairments. A light color such as white or a pale yellow would be a suitable choice to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. It's crucial to test color combinations with accessibility tools to verify compliance. Avoid pairing this dark blue with other dark colors, as this will likely result in insufficient contrast. Furthermore, consider providing alternative visual cues, such as icons or text decorations, to supplement color-based information, enhancing usability for all users, including those with color vision deficiencies. Thoughtful application of this color, combined with appropriate contrast and supplementary cues, can help create an inclusive and accessible experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #031F54 can be used to create a sophisticated and professional look for websites. It is suitable for backgrounds, headers, and navigation bars, especially for sites targeting businesses, educational institutions, or governmental organizations. Its dark hue conveys trust and stability, making it an excellent choice for branding and establishing a sense of authority. When using this color, ensure that the accompanying text is light-colored to meet accessibility guidelines. It pairs well with lighter shades of blue or neutral colors like white, light gray, or beige, maintaining visual balance and improving user experience.
Interior Design
In interior design, #031F54 can be used as a deep, calming accent color. Imagine it on a feature wall in a study or library, creating a cozy and intellectual atmosphere. It can be combined with lighter, warmer tones like cream or beige to prevent the room from feeling too dark. The color also works well in nautical-themed designs, paired with whites and reds. Consider using it for upholstery, rugs, or decorative pillows to add depth and sophistication to a space. Its association with the depths of the ocean evokes a sense of tranquility and contemplation, making it ideal for creating a peaceful retreat.
Fashion
In the realm of fashion, #031F54 exudes elegance and refinement, making it a timeless choice for various wardrobe pieces. Consider using it in formal wear such as suits, dresses, or evening gowns to project an air of sophistication and understated luxury. It can also be incorporated into casual wear, such as sweaters, jackets, or trousers, to add depth and richness to everyday outfits. Pair it with lighter shades of blue, gray, or white to create a balanced and harmonious look. Accessorize with metallic elements like silver or gold for an added touch of glamour, elevating the overall aesthetic and making a lasting impression.