Bahama Blue
General Information about #055A93
The hex color #055A93, also known as Bahama Blue, is a dark shade of blue that evokes feelings of calmness, stability, and trust. In the RGB color model, it is composed of 2.0% red, 35.3% green, and 57.6% blue. In the CMYK color model, it consists of 97% cyan, 39% magenta, 0% yellow, and 42% black. The hue angle is 204.9 degrees, the saturation is 95%, and the lightness is 29.8%. This color is often associated with professionalism and reliability, making it suitable for use in corporate branding and designs that need to convey a sense of security. Its relatively low lightness means that it should be paired with lighter colors to ensure readability and visual contrast.
The color #055A93, also known as Bahama Blue, presents some accessibility challenges, especially in web design. Its low lightness value (around 18%) means that text using this color as a background requires very light text to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using this color for text on a white background will likely fail these contrast tests, making it difficult for users with visual impairments to read. To improve accessibility, consider using lighter shades of blue or pairing it with contrasting colors like yellow or white for text and interactive elements. Tools like contrast checkers can help assess the color combination's compliance with accessibility standards and prevent unintentional barriers for users.
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Applications
Corporate Website Design
Bahama Blue, with its calming yet sophisticated feel, is an excellent choice for designing websites related to finance, technology, or corporate services. The color can be used for the primary brand color, call-to-action buttons, or navigation menus. Because the color is perceived as stable and trustworthy, it can instill confidence in users. The key is to complement it with appropriate typography and whitespace to ensure a user-friendly experience and maintain readability.
Interior Design Accent Color
In interior design, Bahama Blue can be used as an accent color to create a serene and inviting atmosphere. It works well in bedrooms, bathrooms, or home offices. The color can be applied to walls, furniture, or decorative accessories like cushions and curtains. Its cooling effect makes it a great choice for rooms that receive a lot of sunlight. It can be combined with neutral colors like white, gray, or beige for a balanced and harmonious look. The effect evokes tranquility and clear thinking.
Insurance Company Branding
Due to its natural association with trustworthiness and calm, Bahama Blue is ideal to use as the main branding element within marketing and promotional materials for insurance companies. It can be featured in logos, advertisements, and brochures to create a reliable and professional image. Coupled with clear messaging and thoughtful design elements, this blue can help establish a sense of trust with potential customers and reinforce the company's values of security and stability.