Lochmara
General Information
The hexadecimal color #0077CC, commonly known as Lochmara, is a vibrant and clean shade of blue. It is composed of 0% red, 46.7% green, and 80% blue. In the RGB color model, it is represented as (0, 119, 204). This color is frequently used in web design, branding, and user interfaces due to its association with trustworthiness, clarity, and technology. In terms of color theory, #0077CC is a cool color that tends to evoke feelings of calmness and professionalism. It is often employed to convey a sense of reliability and innovation, making it a popular choice for companies in the tech industry. Lochmara strikes a balance between being eye-catching and remaining unobtrusive, which contributes to its versatility across various design contexts.
The hex color #0077CC, also known as Lochmara, presents some accessibility considerations for web developers. Its contrast ratio against white (#FFFFFF) is approximately 3.3:1, which falls short of the WCAG AA standard of 4.5:1 for normal text. This means that using #0077CC for text on a white background may be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a darker shade of blue or pairing it with a different background color that provides sufficient contrast. For larger text (14pt bold or 18pt regular), the contrast ratio of 3:1 is acceptable under WCAG AA, making it more viable in headlines and graphical elements. When using this color for interactive elements like buttons or links, ensure that hover and focus states provide a clear visual indication, further enhancing usability for all users. Proper contrast ensures readability and usability for individuals with varying visual abilities.
Shades
Digital Color Formats
Alternative colors
- #0066b3
A slightly darker shade of blue that provides better contrast against white backgrounds, improving readability.
- #3399ff
A lighter shade of blue that can be used for backgrounds or accents, offering a softer visual impact.
- #4682B4
A muted blue that can be used to complement #0077CC in a color palette.
Applications
Web Design
In web design, #0077CC is often used for hyperlinks and interactive elements to signify their interactive nature. It can also be used for headings and subheadings to create visual hierarchy. Its clean and modern look makes it suitable for technology-related websites, corporate branding, and user interface elements. The color can be used in the design of call-to-action buttons, navigation menus, and informational banners. The consistent use of #0077CC across a website can help to reinforce brand identity and create a cohesive user experience. Ensuring sufficient contrast with the background color is essential for accessibility when using this color for text or interactive elements.
User Interface Design
In user interface (UI) design, #0077CC can be utilized to highlight key interactive elements, such as buttons, icons, and progress bars. Its vibrant and clean appearance can contribute to a modern and user-friendly interface. It's important to ensure that the color is accessible by providing sufficient contrast with the background and other UI elements. Proper color contrast ensures that users can easily identify and interact with the intended elements. This color can also be used to indicate the state of an element, such as selected, active, or hovered. Overall, #0077CC is a versatile color that can enhance the visual appeal and usability of UI designs.
Data Visualization
In data visualization, #0077CC can represent a category or a data series. Its distinct hue is easily distinguishable, enabling viewers to quickly grasp the information being presented. This color can be applied to charts, graphs, and maps, especially when illustrating digital landscapes. When employing this color in visuals, it's essential to account for viewers with color vision deficiencies by incorporating supplementary visual cues, such as labels or shapes, to ensure inclusivity and clear data interpretation.