Allports

General Information

The hexadecimal color #0069B4, also known as Allports, is a vibrant and saturated blue often associated with qualities such as trust, stability, and professionalism. In the RGB color model, it is composed of 0% red, 41.2% green, and 70.6% blue. Its use is prevalent in various design contexts, including web development, corporate branding, and data visualization. The color's versatility stems from its ability to convey both authority and approachability, making it a popular choice for organizations aiming to project a reliable yet modern image. Understanding the nuances of this color and its potential applications can significantly enhance the visual appeal and effectiveness of design projects. It is part of the blue color family and evokes feelings of calm, peace and serenity.

The hex color #0069B4, also known as Allports, presents moderate accessibility considerations. Its contrast ratio against white (#FFFFFF) is approximately 4.75:1, which meets the WCAG AA standard for normal text and large text, but falls short of the AAA standard. When used for smaller text, careful consideration should be given to its background color to ensure sufficient contrast. Against black (#000000), the contrast ratio improves to 4.44:1, offering similar compliance levels. To enhance accessibility, it's recommended to use this color for larger text elements or combine it with lighter backgrounds. Designers should also consider providing alternative color schemes for users with visual impairments to ensure inclusivity. Proper testing with accessibility tools is crucial to validate the color's usability across various user needs and devices. Using a color contrast checker can help determine if the color combination meets accessibility standards.

Shades

Digital Color Formats

Alternative colors

Applications

• UI Design

  In user interface design, Allports (#0069B4) can be effectively used for primary buttons and interactive elements to draw user attention. Its vibrant nature makes it suitable for highlighting key actions, while its professional tone ensures it doesn't appear overly playful. When implementing it, consider its contrast against the background to maintain readability and accessibility. It is often combined with white or light gray backgrounds to achieve a clean and modern look. This color can also be used for progress bars, active states, and navigational cues to create a cohesive user experience.

• Data Visualization

  Within data visualization, #0069B4 is ideal for representing key data sets in charts and graphs. Its distinct hue makes it easily distinguishable, facilitating clear interpretation of complex information. When paired with other colors, it should be used strategically to highlight the most important trends or comparisons. Ensure that colorblind-friendly alternatives are also considered to accommodate all users. For example, using textures or patterns in conjunction with color can improve accessibility for individuals with color vision deficiencies. Use it for bar graphs, pie charts and line graphs.

• Corporate Branding

  In branding, #0069B4 is a versatile color choice that conveys trust and professionalism, making it suitable for tech companies, financial institutions, and educational organizations. It can be used in logos, websites, and marketing materials to create a cohesive brand identity. When used effectively, this color can evoke feelings of confidence and reliability, helping to establish a strong brand presence. Consider how this color aligns with your brand values and target audience to maximize its impact. Pair it with complementary colors or neutral tones to create a balanced and visually appealing brand palette.

Complementary color

Buttons