Science Blue
General Information
Science Blue, with the hexadecimal code #0367C7, is a vibrant and cool-toned blue that evokes feelings of trustworthiness, intelligence, and stability. It is often associated with technology, science, and corporate environments due to its clean and professional appearance. The color is created by mixing a small amount of red with a significant amount of blue and some green, resulting in a blue hue that has a slight vibrancy. Science Blue is a popular choice for conveying a sense of innovation and reliability. Its intensity can be adjusted by varying the saturation and brightness levels to create softer or more striking visual effects.
The Science Blue color (#0367C7) presents some accessibility challenges, particularly regarding contrast. When used as a background color, it's crucial to ensure sufficient contrast with foreground text or elements to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Lighter text colors like white or very pale yellows are often necessary to achieve adequate contrast. Avoid pairing Science Blue with mid-tone grays or blues, as this will likely result in insufficient contrast. Also, consider providing alternative visual cues (e.g., underlines, icons) for links or interactive elements to aid users with color vision deficiencies. Thorough testing with accessibility tools is essential to guarantee usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Science Blue can be used in website design to create a sense of trust and reliability, often seen in the tech industry. For example, call-to-action buttons in this color can attract users to click, especially in combination with a white background. Furthermore, science blue can be used in loading animations and progress bars to show activity. Science Blue will give a feeling of safety and security to the users, resulting in a more positive experience.
Data Visualization
In data visualization, Science Blue can effectively represent a specific category of data, such as moderate values in a dataset. Its calming nature makes it suitable for showing trends or statistics without causing visual stress. Use it in charts, graphs, and infographics, especially in diagrams where different data types are represented with different colors. For example, it can be used to show the avarage value in a dataset or other value that is not outstanding.
Corporate Branding
Science Blue can be used in branding to give a technological and safe expression. For example financial companies use this color very often. Logos, letterheads, and marketing material can use Science Blue to convey reliability and innovation. Additionally, the color can be used in office interiors and corporate events to strengthen brand recognition and create a professional environment.