Endeavour
General Information about #024FA3
The hex color code #024FA3, also known as Endeavour, is a dark shade of blue. It is composed of 0.78% red, 31% green, and 63.92% blue. In the RGB color model, this translates to R:2, G:79, B:163. In the CMYK color model, it's C:99, M:52, Y:0, K:36. This color is often associated with feelings of trust, stability, and professionalism. It is frequently used in corporate branding and web design to convey a sense of reliability and competence. Its hexadecimal nature is the basis for creating color palettes and harmonies with tools used for color selection by graphic designers and web developers alike. This color exhibits a calm and collected state, often associated with depth of thought.
The color #024FA3, also known as Endeavour, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 5% means that text rendered in this color requires very light backgrounds to achieve sufficient contrast. Following WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #024FA3 for text on a white background falls far short of these recommendations, making it difficult for many users to read. To improve accessibility, consider using a lighter shade of blue or pairing it with a very bright color for text. Ensure that interactive elements using this color, such as buttons or links, have clear visual cues to indicate their functionality. Furthermore, provide alternative text descriptions for images or graphics that incorporate this color to benefit users who rely on screen readers.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A slightly lighter blue offers better contrast and readability while maintaining a similar aesthetic.
- #003399
A deeper, richer blue that provides a more modern and visually appealing alternative.
- #0056b3
This color provides a brighter and more energetic feel while still maintaining a sense of professionalism and trustworthiness, making it well-suited for websites, marketing materials, and user interfaces.
Applications
Web Design Accent
Endeavour (#024FA3) can be used as an accent color in web design to highlight key elements such as headings, buttons, or links. It can create a sense of depth and visual interest when combined with neutral background colors. The color evokes feelings of trust and stability, making it suitable for websites in the finance, technology, or education sectors. However, careful consideration should be given to contrast ratios to ensure readability and accessibility, especially when used for text. A lighter shade of blue or a contrasting background color may be necessary to meet accessibility guidelines.
Branding and Logo Design
In branding, Endeavour can be incorporated into logos and marketing materials to convey a sense of professionalism and reliability. It pairs well with silver, gray, or white to create a sophisticated and trustworthy image. It is particularly effective for brands that want to project an image of stability and competence. When used in branding, it's essential to maintain consistency across all platforms to reinforce brand recognition and ensure a cohesive visual identity. This color can also be used in combination with brighter colors to create a dynamic and engaging brand identity.
User Interface Design
For user interfaces, the color #024FA3 can be strategically used to draw the user's attention to important features or interactive elements. When incorporated into buttons, icons, or navigation menus, it helps the user understand what areas on the screen are actionable. This enhances the overall user experience by providing visual cues. Ensure readability by combining this color with fonts that are clear and legible, and ensure sufficient contrast. #024FA3 adds a touch of sophistication to the UI.