Science Blue
General Information about Science Blue (#0366D3)
The hexadecimal color #0366D3, also known as Science Blue, is a deep and vibrant shade of blue. In the RGB color model, it consists of 1.18% red, 40% green, and 82.75% blue. When represented in the CMYK color model, which is often used for printing purposes, it comprises 99% cyan, 51% magenta, 0% yellow, and 18% black. This color is frequently associated with trustworthiness, stability, and intelligence, making it a popular choice for corporate branding, particularly in technology and finance. The color is often used in user interface design to create a professional and calming atmosphere. Science Blue also has a good ratio of luminosity that makes it appropriate for many applications.
The color #0366D3, also known as Science Blue, presents some accessibility considerations for web developers. Its relatively low luminance necessitates careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #0366D3 for text, it's crucial to use light backgrounds like white (#FFFFFF) or very light grays to meet accessibility standards. Conversely, if #0366D3 is used as a background color, employing white or light-colored text will improve readability for users, including those with visual impairments. Testing contrast ratios using online tools is highly advisable during the design process. Also, consider the context of color perception. Users with color vision deficiencies may perceive colors differently. Providing supplementary cues like icons or text labels can help convey information effectively.
Shades
Digital Color Formats
Alternative colors
- #29abe2
A slightly lighter blue that can offer better contrast on darker backgrounds while still maintaining a similar aesthetic.
- #003399
A darker shade providing a stronger contrast on lighter backgrounds, ensuring better readability.
- #007bff
A vibrant alternative that offers a more energetic feel while maintaining a professional appearance, suitable for highlighting important elements.
Applications
Corporate Branding for Technology Companies
Science Blue can be used to create a clean, trustworthy and modern look. The specific shade of blue conveys innovation and precision, making it ideal for businesses in technology, research, and development. The color evokes a sense of reliability and professionalism, enhancing user trust and brand credibility. Its balanced hue and saturation make it suitable for websites, applications, and marketing materials. It can be used to highlight key features, navigation elements, and calls to action, improving user engagement and conversion rates. It is often used for hyperlinks.
Data Visualization
Science Blue is also a good pick to present data visualizations such as charts and graphs in reports, presentations, and dashboards. Its distinct hue ensures that data is easily distinguishable, enabling effective communication of complex information. The color can be used for line graphs, bar charts, and pie charts, providing clarity and visual appeal. It helps in guiding the viewer's attention to key trends and insights, making the data more engaging and understandable. For instance it can highlight growth overviews in finance reports.
User Interface Design
Science Blue can be used in user interface (UI) design to create a consistent and intuitive user experience. Its calming effect helps reduce eye strain and promotes a sense of tranquility. This color can be used for buttons, menus, and other interactive elements, providing a clear visual hierarchy. It ensures that users can easily navigate and interact with the interface, improving usability and satisfaction. This is also a great pick for software products to engage the user.