Congress Blue
General Information about Congress Blue
The hexadecimal color #024A96, also known as Congress Blue, is a dark shade of blue, categorized within the blue color family. Its RGB (Red, Green, Blue) values are R:2, G:74, B:150, which translate to approximately 0.8% red, 29% green, and 58.8% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, it is composed of 99% cyan, 51% magenta, 0% yellow, and 41% black. This color is often associated with qualities such as stability, trust, and authority, making it a popular choice for corporate branding and government-related contexts. The color depth and saturation contribute to its serious and dependable feel, suitable for conveying professionalism and reliability.
The color #024A96, also known as Congress Blue, has a low lightness value, indicating that it requires careful consideration for accessibility, especially in web design. When using this color for text, it's imperative to pair it with a very light color to ensure sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. In user interfaces, avoid using this color for interactive elements without clear visual cues, such as borders or icons, to help users easily identify clickable areas. Furthermore, providing alternative text descriptions for images and other non-text elements is essential to ensure that users with visual impairments can understand the content. Testing the color scheme with accessibility tools can help identify and resolve potential issues, making the website or application more inclusive and accessible to everyone.
Shades
Digital Color Formats
Alternative colors
- #336699
A slightly lighter shade of blue that offers better contrast when used as a background color with white text.
- #0077cc
A more vibrant blue that can be used as an accent color to draw attention to specific elements.
- #6699cc
A neutral grey-blue that can be used for backgrounds or text to reduce eye strain.
Applications
Corporate Website Design
Congress Blue (#024A96) can be used to create a professional and trustworthy atmosphere in website designs, especially for businesses in the finance, law, or technology sectors. It can be applied to headers, navigation bars, and call-to-action buttons to convey stability and expertise. The deep shade of blue also pairs well with lighter shades to create visually appealing layouts that encourage user engagement and confidence. This color will work well for companies that wants to be percieved as serious and safe.
Interior Design Accent
In interior design, Congress Blue (#024A96) can be used as an accent color to add depth and sophistication to a room. It works well on walls, furniture, or decorative items, complementing neutral tones such as gray, beige, or white. The color creates a sense of calmness and serenity, making it suitable for bedrooms, living rooms, or home offices. Mixing Congress Blue with metallic accents like gold or silver can enhance the luxurious feel of a space. Using this color can make the room feel safe and peaceful.
Marketing Material Design
Congress Blue (#024A96) can be used to create elegant and professional-looking marketing materials such as brochures, flyers, and business cards. Its association with trustworthiness and authority makes it an excellent choice for companies wanting to project a strong and reliable image. Using Congress Blue in marketing materials helps to convey a sense of quality and commitment, which can positively influence potential customers.