Bahama Blue
General Information
The hex color #00699B, also known as Bahama Blue, is a shade of cyan-blue. It is often associated with tranquility, stability, and professionalism. In color psychology, blue is known to evoke feelings of calmness and security, making it a popular choice for corporate branding and designs aiming to inspire trust. Bahama Blue is a balanced and versatile color that can be used in a variety of contexts, from web design and marketing materials to interior decor and fashion. The hexadecimal color code #00699B is composed of 0% red, 41.2% green, and 60.8% blue. In the RGB color model, this translates to 0 red, 105 green, and 155 blue. The color is located in the cyan-blue hue range, providing a blend of coolness and vibrancy.
The hex color #00699B, also known as Bahama Blue, presents some accessibility considerations, particularly in web design. Its relatively dark hue means that careful attention must be paid to the foreground text color used against it. To ensure readability and compliance with WCAG (Web Content Accessibility Guidelines), it's crucial to test color contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular) against #00699B. Using a light color like white (#FFFFFF) or a very pale yellow as the text color is advisable to achieve sufficient contrast. Tools such as WebAIM's contrast checker can be invaluable in assessing and validating the contrast ratio. Failing to address contrast can exclude users with visual impairments, such as those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
- #0077bb
A slightly lighter shade of blue that maintains a similar aesthetic while potentially offering better contrast with darker text.
- #005580
A darker shade of blue that provides a stronger, more authoritative feel, suitable for backgrounds where readability is paramount.
- #40826d
A muted teal color can serve as a gentler alternative, offering a calming and sophisticated feel.
Applications
Website Design
Bahama Blue, with its calming yet professional feel, can be effectively used in website headers and footers for businesses in the tourism, finance, or technology sectors. It evokes a sense of trust and stability, making it a good choice for companies wanting to project a reliable image. The color can also be used for call-to-action buttons, paired with a contrasting text color, to draw attention and encourage user interaction. Furthermore, Bahama Blue can enhance data visualizations, providing a clear and appealing way to present information.
Fashion Design
This color can be used in fashion to create a sophisticated and elegant look. It works well in both casual and formal wear, and can be paired with neutral colors like white, gray, or black for a classic look, or with brighter colors like yellow or orange for a bolder statement. It is a great color for dresses, suits, blouses and accessorries.
Interior Design
Bahama Blue is perfect for creating a serene and relaxing atmosphere in interior design. This color could be used as an accent wall color in bedrooms or living rooms. In bathrooms, Bahama Blue tiles or accessories can evoke a spa-like feel. The color also complements natural materials like wood and stone, making it a versatile choice for various design styles.