Lochmara

General Information about #0077BB

The hex color #0077BB, also known as Lochmara, is a shade of blue in the cyan-blue color range. It is composed of 0% red, 46.7% green, and 73.3% blue. In the RGB color model, #0077BB has the values (0, 119, 187). In the CMYK color model, its values are (100, 36, 0, 27). This color is often associated with feelings of calmness, trust, and stability. In terms of color theory, #0077BB is a cool color, making it suitable for designs that aim to convey a sense of peace or professionalism. It is frequently used in corporate branding and web design because of its clean and modern look. It can also be employed in educational materials to create a soothing and engaging learning environment. Lochmara also relates to reliability and trustworthiness. It's spectral wavelength is around 476.5 nm.

The hex color #0077BB, also known as Lochmara, presents some accessibility considerations for web design. With a relatively low luminance, it may not provide sufficient contrast when used as text against a white or very light background. This can make it difficult for users with visual impairments to read the content. To ensure accessibility, it's crucial to use a color contrast checker to verify that the contrast ratio meets WCAG (Web Content Accessibility Guidelines) standards. Pairing #0077BB with lighter shades of yellow, white, or even light grays can help improve readability and ensure that the content is accessible to a wider audience. Additionally, providing alternative text descriptions for images and using ARIA attributes can further enhance accessibility for users with disabilities. Considering color blindness is also important; simulate different types of color blindness to see how the color appears to others.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #0077BB can be effectively used for creating visually appealing and engaging user interfaces. It's particularly suitable for buttons, navigation menus, and interactive elements. The color evokes a sense of trust and reliability, making it a great choice for websites related to technology, finance, or healthcare. Furthermore, when combined with other complementary colors, such as light yellows or grays, it can create a balanced and professional look. Be mindful of accessibility when using #0077BB; ensure that there is sufficient contrast between the text and background colors, especially for important information. You could also add it to charts or infographics to denote data points.

• Interior Design

  In interior design, #0077BB (Lochmara) can be used as an accent color to create a calming and sophisticated atmosphere. It works well in bedrooms, bathrooms, or home offices. Pairing it with neutral colors like white, gray, or beige can create a balanced and harmonious look. Consider using it for painting an accent wall, choosing decorative pillows, or selecting artwork. This color can bring a sense of serenity and tranquility to any room. When used sparingly, it can create a focal point without overwhelming the space. Lochmara also pairs nicely with natural wood tones and metallic accents, adding warmth and visual interest to the overall design.

• Branding

  Lochmara (#0077BB) lends itself well to brand identities seeking to convey trustworthiness and innovation. It's frequently used in tech startups and corporate communications to signal competence and a forward-thinking approach. The color can be incorporated into logos, website designs, and marketing materials to create a cohesive and memorable brand image. Pair it with modern fonts and clean layouts to reinforce the message of reliability and cutting-edge technology. Ensure the color palette remains consistent across all platforms to strengthen brand recognition and build trust with your audience. Its association with water and sky adds a layer of depth, suggesting stability and vast possibilities.

Complementary color

Buttons