Tarawera
General Information
The hexadecimal color code #003A55, also known as Tarawera, is a dark shade of cyan-blue. It is composed of 0% red, 22.7% green, and 33.3% blue. In the RGB color model, these values indicate that blue is the dominant color. The color is often associated with feelings of calmness, stability, and professionalism. In the CMYK color model, it consists of 100% cyan, 31.8% magenta, 0% yellow, and 66.7% black. This color can be found in various applications, including web design, graphic design, and branding, where it can be used to convey a sense of trust and reliability. It is a versatile color that pairs well with both lighter and darker shades, allowing for a range of creative possibilities.
The hex color #003a55, also known as Tarawera, presents some accessibility considerations for web design. Due to its relatively dark nature, sufficient contrast is essential when pairing it with text or other foreground elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color may not meet these standards when used with lighter shades of gray or similar dark colors. Therefore, it is advisable to use lighter colors like white, yellow, or light green for text to ensure readability. Tools like contrast checkers can help verify compliance. When used as a background, lighter shades for interactive elements are recommended to ensure usability. Also consider users with visual impairments who might have difficulty distinguishing elements with insufficient contrast. Careful consideration of color pairings will promote inclusivity and improve the user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #003A55 can be employed as a background color for website headers or footers to create a sense of sophistication and professionalism. It pairs well with lighter text colors like white or off-white to ensure readability. It can also be used for call-to-action buttons, navigation menus, or as an accent color to highlight important elements on a page. The color evokes trust and stability, making it suitable for business or corporate websites. Its subdued nature ensures that it does not distract from the content but rather enhances the overall user experience.
Interior Design
In interior design, #003A55 can serve as an elegant wall color for studies or living rooms, creating a calming and focused environment. It can be complemented with lighter-colored furniture and decor to balance the darkness. Alternatively, it can be used as an accent color in upholstery, curtains, or decorative pillows. This color works well in spaces where a sense of serenity and sophistication is desired. When paired with natural materials like wood or stone, it evokes a sense of groundedness and connection to nature, fostering a relaxing and inviting atmosphere.
Fashion
In fashion, #003A55 can be used for formal wear, such as suits or evening dresses, creating a classic and refined look. It can be paired with metallic accessories or contrasting colors to add a touch of glamour or boldness. This color is suitable for creating a professional and sophisticated appearance, making it ideal for business attire or special occasions. Its versatility allows it to be adapted to various styles, from minimalist to more extravagant designs. The color evokes confidence and authority, making it a strong choice for those who want to make a statement.