Blue Whale
General Information about #002D40
The hex color code #002D40, also known as Blue Whale, represents a dark shade of cyan-blue. In the RGB color model, it consists of 0% red, 17.6% green, and 25.1% blue. This particular color is often associated with feelings of calmness, stability, and professionalism. It is a versatile color that can be used in various design contexts, from web interfaces to branding materials. In color psychology, dark blues like #002D40 are often linked to trust, authority, and intelligence, making it a popular choice for businesses in sectors such as finance, technology, and healthcare. Its depth and sophistication make it a solid choice when looking to inspire confidence.
The hex color #002d40, also known as Blue Whale, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text colors to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) standards. White (#ffffff) or very light shades of gray are suitable text colors. Avoid using darker colors for text or interactive elements on a #002d40 background, as they may become illegible for users with visual impairments. Careful consideration of color pairings is crucial for maintaining an inclusive and accessible user experience. Tools like WebAIM's Contrast Checker can be invaluable in verifying sufficient contrast ratios.
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Digital Color Formats
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Applications
Web Design
In web design, #002d40 can serve as a sophisticated background color for websites related to technology, finance, or corporate services. Its calming yet professional feel makes it ideal for creating a sense of trust and reliability. Use it sparingly for larger elements like headers or sidebars to avoid overwhelming the user. Pair it with lighter accent colors and white space to maintain a clean and modern aesthetic. The color is particularly useful in creating a dark mode version of a website.
Interior Design
In interior design, #002d40 can be used as an accent wall color in living rooms or bedrooms to create a relaxing and sophisticated atmosphere. It pairs well with light wooden furniture and metallic accents like gold or copper. The color's depth adds a sense of luxury and can transform a space into a cozy retreat. Use it in moderation to prevent the room from feeling too dark, and balance it with lighter colors and ample lighting.
Fashion
In fashion, #002d40 makes for an elegant choice for evening wear or professional attire. A dress or suit in this color exudes sophistication and confidence. It pairs well with silver or pearl accessories and can be complemented with pops of brighter colors for a touch of personality. The color also works well for outerwear during the colder months. A scarf or beanie in this shade will provide elegance.