Deep Cerulean
General Information about #007BB4
#007BB4, commonly referred to as Deep Cerulean, is a distinct shade of blue that lies between cyan and azure on the color spectrum. It is perceived as a cool, calming, and professional color, often associated with trust, stability, and expertise. In hexadecimal format, it is represented as 007BB4. The RGB values are R: 0, G: 123, B: 180. Its use is popular in various fields, including web design, graphic design, and corporate branding, where conveying a sense of reliability and competence is essential. The color is part of the broader blue family, known for its psychological effects of promoting serenity and focus. Its versatility stems from its ability to be both eye-catching and understated, making it a preferred choice in various contexts, from highlighting interactive elements to creating a soothing atmosphere in designs.
The hex color #007bb4, also known as Deep Cerulean, presents some accessibility considerations, particularly in the context of web design. Its luminance value is relatively low, meaning it requires careful pairing with text or other foreground elements to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using #007bb4 as a background color, it's crucial to select text colors that meet these contrast requirements to ensure readability for users with visual impairments. White (#ffffff) or very light grays are often suitable choices. Furthermore, avoid using this color for elements that rely solely on color to convey meaning, as this can create barriers for colorblind users. Providing alternative cues, such as text labels or icons, can enhance accessibility. Adequate testing with accessibility tools is essential to validate the color choices and overall design.
Shades
Digital Color Formats
Alternative colors
Applications
UI Design - Buttons and Interactive Elements
In user interface (UI) design, #007bb4 can be effectively used for primary buttons and interactive elements. Its distinct hue helps to draw the user's attention and indicates actionable components. The color can create a sense of trust and reliability when used in professional or corporate applications. In dashboards or data visualization, it can highlight key metrics or important data points. Careful consideration must be given to ensure the button and text colors provide sufficient contrast for readability. For example, pairing #007bb4 with white text on buttons ensures the contrast requirements. Also, use #007BB4 for charts and graphs for professional and inviting presentations.
Branding and Marketing
#007bb4 is a suitable option for branding related to technology, communication, or professional services. Its clean and modern appearance conveys stability and innovation. Incorporating this color in logos, website designs, and marketing materials will associate the brand with trustworthiness and reliability. In the fashion industry, it can be used as an accent color in clothing or accessories, giving it a contemporary, professional, and inviting appearance. It is especially good for companies that want to show they are safe to use.
Interior Design
For interior design, #007BB4 can be used as an accent color in a modern office or home setting. It works well with neutral colors like grey, white, or beige to provide a pop of color without overwhelming the space. It can be used in artwork, decorative elements, or as a wall color in a small area such as an accent wall. Consider using it in a room meant to promote focus and productivity, as the color promotes calmness and creativity. It would also work well in a spa or bathroom to promote wellness.