Blue Whale

General Information

The hex color #002A4A, often referred to as 'Blue Whale', is a deep, saturated shade of blue. In the RGB color model, it consists of 0% red, 16.5% green, and 29% blue. It is commonly used in graphic design and web development for its calming and professional appearance. The color's hexadecimal representation makes it easy to integrate into digital projects, while its low luminance value necessitates careful consideration of contrast ratios for accessibility. Its inclusion in various color palettes speaks to its versatility in creating harmonious visual experiences. This color can be utilized to evoke feelings of trust, stability, and sophistication.

The hex color #002A4A, often described as a deep, muted blue, presents certain accessibility considerations for web design. Its low luminance value means that sufficient contrast is crucial when pairing it with text or other visual elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against backgrounds. Therefore, using #002A4A as a background requires a very light foreground color, such as white or a pale yellow, to ensure readability for users with visual impairments. Additionally, avoid using this color alone to convey important information; always supplement it with text or icons. When used for interactive elements, ensure that hover and focus states provide adequate contrast changes to be easily discernible.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Header

  In web design, #002A4A can be used as a primary color for headers and navigation bars, providing a professional and trustworthy feel. Its calming nature makes it suitable for websites in the finance, healthcare, or education sectors. When incorporated thoughtfully with lighter accent colors, it creates a visually appealing and user-friendly experience. Consider using it for call-to-action buttons with appropriate contrasting text to guide user interaction and ensure accessibility.

• Accent Wall

  In interior design, #002A4A evokes a sense of tranquility and sophistication. It can be used as an accent wall color in living rooms or bedrooms to create a calming atmosphere. Pair it with warm neutral tones like beige or light gray to balance the coolness of the blue. Incorporate metallic accents like gold or copper to add a touch of luxury. The color can also be used in furniture upholstery or decorative accessories to bring a sense of depth and elegance to the space.

• Infographic Background

  This color is suited as a dark alternative for backgrounds to provide focus to content. Used as a background for infographics or documentation pages, it enhances readability and user experience by reducing eye strain and providing clear visual hierarchy.

Complementary color

Buttons