Endeavour
About Endeavour (#0066B4)
The hexadecimal color #0066B4, also known as Endeavour, is a deep, vibrant shade of blue. It is composed of 0% red, 40% green, and 70.6% blue. In the RGB color space, it represents a point that leans heavily towards the blue spectrum, resulting in its characteristic depth and coolness. This color is often associated with feelings of trust, stability, and professionalism, making it a popular choice for corporate branding and user interface design. Its hexadecimal representation allows for precise color specification in digital applications, ensuring consistency across various platforms and devices. Endeavour blue’s unique balance makes it suitable for both background elements and accent details in visual designs.
The hex color #0066B4, also known as Endeavour, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.2:1, which falls short of the WCAG's minimum requirement of 4.5:1 for normal text. Therefore, using #0066B4 for text on a white background might be difficult for users with visual impairments to read comfortably. To improve accessibility, consider using a darker background color or a lighter shade of blue for the text. When used for larger text elements, a contrast ratio of 3:1 is acceptable, so ensure the text size is big enough. Also, provide alternative visual cues or text descriptions to convey important information. For decorative elements, the contrast requirements are less stringent, offering more flexibility in design choices.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web development, #0066B4 can be utilized for creating a professional and trustworthy aesthetic. It is well-suited for navigation bars, button backgrounds, and section headers, especially for businesses in the tech, finance, or education sectors. When incorporated thoughtfully, Endeavour blue evokes feelings of stability and competence, enhancing the overall user experience. Ensure proper color contrast with text elements for optimal readability, and consider its use in data visualizations to differentiate between datasets. Its calming influence can also be leveraged in user interface designs to reduce visual fatigue and promote focused attention.
Interior Design
In interior design, #0066B4 is a versatile choice for creating serene and sophisticated spaces. It works well as an accent wall color in living rooms or bedrooms, adding depth and tranquility. Pair it with neutral tones like white or gray to balance the boldness, or complement it with warm woods for a touch of natural elegance. This color also works in bathrooms when combined with white tiles to make it feel fresh and clean.
Fashion
In fashion, Endeavour blue, #0066B4, offers a sophisticated and versatile option. It can be used in both casual and formal wear, providing a sense of calm elegance. For instance, a dress or blouse in this shade can be paired with neutral accessories for a chic, understated look. Men's wear, like shirts or blazers, also benefits from this color, projecting a professional and trustworthy image. The color is suitable for accessories such as scarves and ties, adding a subtle touch of color to an ensemble.