Persian Blue
General Information about #311ACC
The hexadecimal color code #311ACC represents a shade of Persian Blue. It is composed of 19.22% red, 10.2% green, and 80% blue. In the RGB color model, this corresponds to the numerical values of 49, 26, and 204, respectively. This deep, cool-toned blue evokes feelings of calmness, trust, and stability. The color is often associated with elegance, sophistication, and intelligence. In color theory, #311ACC resides within the blue-violet spectrum and can be used to create both harmonious and contrasting color schemes. Understanding its composition and psychological effects can aid designers in effectively utilizing this color in various creative projects.
The color #311ACC, a deep shade of Persian Blue, presents accessibility challenges, especially when used as text or interactive elements. Its relatively low luminance requires careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for users with visual impairments. For normal text (14 points and larger), a contrast ratio of at least 4.5:1 is recommended, while for large text (18 points and larger), a ratio of 3:1 is generally considered acceptable. When using #311ACC for text, a light background color, such as a pale yellow or a very light gray, is necessary to meet these standards. Similarly, when using this color for buttons or other interactive elements, ensure that the hover, focus, and active states also provide sufficient contrast. Employing tools that measure contrast ratios can help determine compliance and identify potential issues.
Shades
Digital Color Formats
Alternative colors
- #58508d
A lighter shade of blue, this provides better contrast against dark backgrounds while maintaining a similar aesthetic.
- #003399
A more saturated blue, this option offers increased visibility and vibrancy, making it suitable for highlighting elements.
- #d5e8ef
A light shade of blue, that is suited as background for text in the color #311ACC
Applications
Web Design
In web design, #311ACC can be used to create a sophisticated and modern look. It is suitable for headers, navigation bars, or as an accent color to draw attention to specific elements. Consider using it sparingly to avoid overwhelming the user. Pairing it with neutral colors like white, gray, or beige can create a balanced and visually appealing design. Ensure sufficient contrast with text and interactive elements to maintain accessibility.
Fashion and Interior Design
In fashion, Persian Blue conveys elegance and formality. It can be used in evening wear, formal suits, or as an accent color in accessories like scarves or handbags. Combining it with metallic accents like silver or gold can enhance its luxurious appeal. In interior design, it is suitable for creating a calming and sophisticated atmosphere. Consider using it as an accent wall color or in furniture upholstery.
Branding
In branding, #311ACC can convey a sense of trust, reliability, and innovation. It is suitable for companies in the technology, finance, or education sectors. It can be used in logos, websites, and marketing materials to create a consistent brand identity. Pair it with complementary colors to create a balanced and memorable visual impact. Always consider the target audience and the overall brand message when incorporating this color into your branding strategy.