Sapphire
General Information about Sapphire
The hex color #3048A0, also known as Sapphire, is a deep and rich shade of blue with a hint of purple. It belongs to the blue color family and is often associated with qualities such as trust, wisdom, loyalty, and intelligence. In the RGB color model, #3048A0 is composed of 19.8% red, 28.2% green, and 62.7% blue. In the CMYK color model, which is used for printing, it consists of 68% cyan, 55% magenta, 0% yellow, and 37% black. This color is frequently used in various design applications to convey a sense of sophistication and reliability. Its relatively low saturation makes it versatile, allowing it to be paired with both light and dark colors effectively.
The color #3048A0, also known as Sapphire, presents moderate accessibility challenges. Its luminance is relatively low, which means that text rendered in this color may be difficult to read against a white or light background. To ensure readability, it's crucial to use a text color with sufficient contrast. A white or very light gray text color paired with #3048A0 can improve accessibility. Following WCAG guidelines for contrast ratios is essential; a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Additionally, consider providing alternative visual cues beyond color alone, such as underlines or icons, to ensure that information is accessible to users with color vision deficiencies. Testing the color combination with accessibility evaluation tools can help identify and address potential issues.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Sapphire (#3048A0) can be effectively used in website design to create a sense of trust and professionalism. It is particularly suitable for financial institutions, corporate websites, and educational platforms. Using it in navigation bars, headers, and call-to-action buttons can help guide users through the site while maintaining a sophisticated and reliable aesthetic. The color can be combined with neutral tones like white, gray, and light beige to create a balanced and visually appealing interface. Its depth also makes it suitable for backgrounds, especially when paired with lighter text.
Fashion Design
In the realm of fashion, Sapphire (#3048A0) evokes a sense of elegance and sophistication. It can be used in clothing, accessories, and footwear to add a touch of luxury and refinement. A sapphire-colored dress or suit can make a powerful statement, while accessories like scarves or handbags can add a subtle pop of color. When combined with materials like silk, velvet, or satin, the color's richness is further enhanced. It complements well with metallic accents like gold or silver, creating a harmonious and stylish ensemble. The color is appropriate in formal events, business meetings, and even casual attire, depending on its use.
Branding
The color sapphire (#3048A0) can be a great choice for branding, especially for companies that want to evoke feelings of trust and intelligence. This color can be used in logos, websites, and marketing materials to help the company stand out from the competition. Sapphire is also associated with wisdom and royalty, which can add a touch of luxury and sophistication to the brand. The color is versatile and can be used in different industries, such as finance, technology, and education. It works well with neutral colors like white, gray, and black, as well as with other cool colors like green and purple. When using sapphire in branding, it's essential to consider the target audience and the overall message the company wants to convey.