Astronaut

General Information about #243677

The hexadecimal color code #243677, also referred to as "Astronaut," represents a dark shade of blue. It is composed of 14.12% red, 21.18% green, and 46.67% blue. In the RGB color model, #243677 has the decimal values of 36 for red, 54 for green, and 119 for blue. In terms of perceived lightness, this color is quite dark. This particular shade of blue is often associated with feelings of stability, trust, and professionalism. In color psychology, dark blues like #243677 are frequently used to convey a sense of authority and reliability. Its somber tone makes it a popular choice for corporate branding and serious subject matter. The color is not particularly common in nature, which contributes to its association with technological and formal environments.

The color #243677, also known as Astronaut, presents some accessibility challenges, especially when used for text. Its relatively low luminance contrasts poorly with both white and black backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Astronaut often falls short of these recommendations, potentially causing readability issues for users with visual impairments. When using this color for text, it's crucial to pair it with a very light or very dark background to ensure sufficient contrast. Alternatively, consider using it for decorative elements where readability isn't critical. Tools like contrast checkers can help assess the contrast ratio and guide adjustments for optimal accessibility. Also consider a slightly lighter tint of this color in order to improve the accessibility of the color, whilst maintaing the overall feel.

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Applications

• Web Design for Corporate Branding

  In web design, Astronaut can serve as a primary brand color to convey trust, stability, and professionalism. It works well for backgrounds, headers, and accents, especially for businesses in finance, technology, or healthcare. Consider pairing it with lighter shades of gray or white to create a clean and modern aesthetic. Furthermore, this color would lend itself very well to companies that have something to do with space, the universe or technological advancements, where the dark blue color can emphasize the professionality and the technological aspect of the company, which could be further reinforced with other colors, such as gradients or lighter accents.

• Interior Design for a Calming Atmosphere

  In interior design, #243677 can be used to create a calming and sophisticated atmosphere in bedrooms or living rooms. It pairs well with neutral colors like beige, gray, and white. Incorporating textures such as velvet or linen can enhance the richness of the color. It can also be used as an accent color in furniture or decor to add depth and character to a space. Additionally, using this color in a study or office could help to create a focused and productive work environment. Adding plants can provide a vibrant contrast and bring life to the space.

• Fashion and Apparel Design

  In the fashion industry, Astronaut can be used in clothing and accessories to create a classic and timeless look. It's suitable for formal wear, such as suits and dresses, as well as casual wear, like sweaters and jeans. Accessorizing with silver or gold jewelry can complement the color. Additionally, this color works exceptionally well for outerwear such as jackets or coats, offering a sophisticated and versatile option for various occasions. It also lends itself to being paired with contrasting colors to create a fashionable and stylish look.

Complementary color

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