Chambray
General Information about Chambray (#304890)
The hexadecimal color #304890, also known as Chambray, is a dark shade of blue. It's composed of 18.82% red, 28.24% green, and 56.47% blue. In the RGB color model, this translates to 48 red, 72 green, and 144 blue. The color has a hue angle of 223.7 degrees, a saturation of 50%, and a lightness of 37.6%. Chambray is often associated with calmness, stability, and professionalism. It is frequently used in corporate branding and website design to convey trust and reliability. The name 'Chambray' originates from a type of woven fabric, which reflects the color's subtle and understated nature. Its hex code makes it easy to apply consistently across digital platforms, ensuring a cohesive visual identity.
The color #304890, also known as Chambray, presents moderate accessibility challenges. Its relatively low luminance requires careful consideration when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using Chambray as a background color, ensure that the foreground text is a light color, such as white or a very light gray, to meet these contrast requirements. Tools like contrast checkers can assist in verifying compliance. Additionally, providing alternative cues, such as icons or labels, alongside color coding can enhance usability for users with color vision deficiencies. Remember that color alone should not be the sole method of conveying information.
Shades
Digital Color Formats
Alternative colors
- #46639e
A slightly lighter shade of blue that provides better contrast against dark text.
- #223354
A darker shade of blue that offers a stronger visual impact and enhanced readability when used as a text color on a light background.
- #808080
A neutral gray that can be used as a background color to make #304890 stand out as an accent color.
Applications
Website Headers and Navigation
Chambray (#304890) can be used in website headers and navigation bars to create a professional and trustworthy atmosphere. Its cool undertones evoke a sense of stability and reliability, making it suitable for businesses in finance, technology, and consulting. Using this color sparingly as an accent color can draw attention to important calls to action or highlight key information. The color pairs well with neutral colors like white, light gray, or beige, allowing the blue to stand out without overpowering the design.
Interior Design
In interior design, Chambray is a versatile color for creating a calming and sophisticated ambiance. It can be used as a wall color in bedrooms or living rooms to promote relaxation and tranquility. Paired with natural materials like wood, linen, and cotton, it enhances the space with a touch of elegance. As an accent color, Chambray can be incorporated into furniture, cushions, or artwork to add visual interest and depth. It complements both warm and cool color palettes, making it a timeless choice for any home.
Branding
Chambray can be a great color for branding, especially for companies aiming to convey trust and security. Consider using it in logos, marketing materials, and social media graphics. Its calming nature makes it appropriate for brands in healthcare, education, or social services. However, make sure that you adjust the color if needed, to comply with accessibility requirements.