Astronaut
General Information about #273A74
The hexadecimal color #273A74, often referred to as "Astronaut," is a deep, muted shade of blue with a hint of purple. It belongs to the blue color family and is characterized by its relatively low saturation and medium lightness. This color evokes feelings of calmness, sophistication, and depth, making it a popular choice for various design applications. In the RGB color model, #273A74 is composed of 15.3% red, 22.7% green, and 45.5% blue. In the CMYK color model, it consists of 66% cyan, 50% magenta, 0% yellow, and 54% black. This color is well-suited for creating a sense of tranquility and trustworthiness, making it ideal for branding in industries such as finance, technology, and healthcare. Its muted nature allows it to pair well with a range of other colors, from neutral tones to more vibrant hues.
The color #273A74, also known as Astronaut, presents some accessibility challenges. Its relatively low lightness value can result in insufficient contrast when used as text against a white background. To ensure readability and accessibility for users with visual impairments, it's crucial to pair this color with lighter shades for text or use it as a background with very light text colors. Following WCAG guidelines for contrast ratios is essential; a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Consider using color contrast checkers to verify the accessibility of color combinations. Also, avoid relying solely on color to convey important information; use text labels or icons alongside the color to ensure inclusivity for all users. Providing alternative ways to access the content will also help to make the content more accessible.
Shades
Digital Color Formats
Alternative colors
- #466199
A lighter shade of blue that offers better contrast against white backgrounds, making it more accessible for text and interface elements.
- #556b7d
A neutral gray that can be used as a background color, providing a subtle contrast for text and other elements.
- #4f5b66
Using a dark gray with a higher lightness level can improve readability and meet accessibility standards for text.
Applications
Web Design
In web design, #273A74 can be used for header backgrounds, navigation bars, or as a secondary color to create depth and visual interest. Its sophisticated tone makes it suitable for websites targeting professional audiences, such as corporate sites or financial institutions. The color evokes trust and reliability, which are essential for building credibility. When paired with lighter accent colors and clean typography, Astronaut can contribute to a modern and professional online presence. It is recommended to use it sparingly to avoid overwhelming the user.
Interior Design
In interior design, #273A74 can be used as an accent wall color in a living room or bedroom, creating a calming and sophisticated atmosphere. It pairs well with neutral colors like gray, beige, or white, as well as natural materials such as wood and stone. Accessorizing with metallic elements like gold or silver can add a touch of luxury. Using Astronaut in upholstery or cushions can also bring a sense of depth and richness to the space. Combining it with lighter blue tones can create a harmonious and tranquil environment.
Fashion
In the fashion industry, #273A74 can be used in clothing design to create a sophisticated and elegant look. It can be used for dresses, suits, or outerwear, and pairs well with neutral colors like black, white, or gray. It can also be used as an accent color in accessories such as scarves, handbags, or shoes. The color evokes a sense of professionalism and can be used in both formal and casual settings. Combining it with brighter colors can create a striking and fashionable contrast.