Astronaut
General Information
The hexadecimal color #303973, often referred to as 'Astronaut,' is a deep, muted shade of blue-purple. It belongs to the cool color family and carries a sense of sophistication and depth. In the RGB color model, #303973 consists of 18.82% red, 22.35% green, and 45.1% blue. Its CMYK values are 58.05% cyan, 50.44% magenta, 0% yellow, and 54.9% black. This color is often associated with calmness, intelligence, and stability, making it a popular choice for branding and design projects that aim to evoke these qualities. Its unique hue sets it apart from more common blues, providing a distinctive and memorable visual experience.
The color #303973, also known as Astronaut, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls slightly short of the AAA standard. When used with smaller text sizes, consider using a lighter color for text to ensure readability. For larger text (14pt bold or 18pt regular), it generally meets accessibility guidelines. When pairing this color with other elements, ensure sufficient contrast to maintain usability for individuals with visual impairments. Providing alternative text descriptions for images or graphical elements using this color is also beneficial. Testing with accessibility evaluation tools is highly recommended to validate compliance with specific accessibility standards and guidelines, thus ensuring the content is inclusive and accessible to all users.
Shades
Digital Color Formats
Alternative colors
- #404983
A slightly lighter shade that provides better contrast for text while maintaining a similar aesthetic.
- #202963
A darker shade for backgrounds where you need to ensure text stands out prominently.
- #303963
A desaturated version that works well for secondary elements and avoids overpowering the main content.
Applications
Web Design
In web design, Astronaut (#303973) can serve as a sophisticated background color for headers or call-to-action sections. Its depth adds visual interest without being overly distracting. This color can also be effectively used for button backgrounds, especially when paired with lighter text to ensure readability. For data visualization, it can represent a distinct category, offering a visually appealing alternative to brighter, more common colors. Its understated nature makes it suitable for professional websites and applications where a sense of trustworthiness and reliability is desired. Consider using it in conjunction with complementary or analogous colors to create a harmonious and balanced design.
Beauty and Cosmetics
In the realm of beauty and cosmetics, Astronaut (#303973) can be incorporated into eyeshadow palettes, particularly for creating smoky eye looks. Its deep, muted tone provides a subtle yet impactful color that complements various skin tones. Nail polish in this shade offers a chic and sophisticated alternative to traditional navy or black. For packaging design, this color can evoke a sense of luxury and elegance, making it suitable for high-end cosmetic brands. Lipsticks with a similar tone can be used to create a bold and sophisticated statement, especially when paired with a minimalist makeup look.
Fashion Design
In fashion design, Astronaut (#303973) works well as a color for sophisticated evening wear or professional attire. It conveys a sense of elegance and authority, making it ideal for suits, dresses, or skirts. The color pairs nicely with both neutral and bold accents, allowing for versatile styling options. Accessorizing with silver or gold jewelry can enhance the richness of the color. It is also a good choice for outerwear, such as coats or jackets, providing a stylish yet practical option for colder weather. This color can also be used in footwear, providing a subtle way to incorporate a touch of color into an outfit.