Rhino
General Information about #303963
The hexadecimal color code #303963, commonly referred to as Rhino, is a dark shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 22.35% green, and 38.82% blue. When represented in the CMYK color model, it consists of 51.5% cyan, 42.4% magenta, 0% yellow, and 61.2% black. This color is often associated with qualities such as sophistication, depth, and a sense of mystery. Due to its darker nature, it can evoke feelings of calmness and introspection. In branding and design, Rhino can be effectively used to communicate stability, trustworthiness, and a touch of creativity. It's a versatile color that can be used as a primary or secondary color, depending on the desired effect and the overall brand identity. The name Rhino suggests a sense of strength and stability.
The color #303963, also known as Rhino, presents certain accessibility challenges, especially when used as a foreground color on a white or light background. Its low luminance can result in insufficient contrast, making it difficult for users with visual impairments to read text or distinguish elements. According to WCAG guidelines, sufficient contrast is essential for ensuring readability and usability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #303963 for text, it's crucial to pair it with a very light color to meet these contrast requirements. For decorative elements or non-text content, a contrast ratio of at least 3:1 is advisable. Testing the color combination with accessibility tools is highly recommended to ensure compliance and provide an inclusive user experience. To improve accessibility, consider using a lighter shade of Rhino or pairing it with a contrasting color like a light yellow or white. Remember that inclusive design benefits all users, regardless of their abilities.
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Digital Color Formats
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Applications
Web Design Accent Color
In web design, #303963 can serve as an accent color for headers, buttons, or navigation menus. Its deep, subdued tone can evoke a sense of sophistication and reliability, making it suitable for websites in the finance, technology, or education sectors. It works well with clean, minimalist layouts and can be paired with lighter neutrals or contrasting colors to create visual interest. However, it is important to ensure sufficient contrast for readability, especially when used for text or interactive elements. Careful consideration of color pairings is key to maintaining an accessible and visually appealing design.
Interior Design Accent
In interior design, #303963 can be used to create a calming and elegant atmosphere. It works well in bedrooms, living rooms, or studies, where a sense of tranquility is desired. It can be used as an accent wall color or incorporated into furniture and decor items such as throw pillows, curtains, or rugs. To balance the darkness of Rhino, consider pairing it with lighter neutrals like cream, beige, or light gray. Adding metallic accents such as gold or silver can also enhance the luxurious feel of the space. Natural light can play a huge role in bringing out the best aspects of the color.
Fashion and Apparel
In fashion, #303963 can be used for sophisticated and elegant outfits. It's an excellent choice for evening wear, formal attire, or business suits. The color is versatile and can be paired with various materials and textures, such as silk, velvet, or wool. For a classic look, combine it with neutral colors like black, white, or gray. For a more bold statement, consider pairing it with contrasting colors like mustard yellow or deep red. Accessories in silver or gold can add a touch of glamour to the overall look.