Jacksons Purple
General Information about #302391
The hex color #302391, often referred to as Jackson's Purple, is a deep, saturated shade of purple within the blue-violet spectrum. It combines the calmness of blue with the energy of red, resulting in a hue that exudes creativity, luxury, and mystery. In the RGB color model, #302391 consists of 18.82% red, 13.73% green, and 56.86% blue. In the CMYK color model, it is composed of 67% cyan, 76% magenta, 0% yellow, and 43% black. The color's hexadecimal code makes it simple to use in web design and graphic design software, ensuring consistency across digital platforms. Jackson's Purple is an excellent choice for creating visually striking designs and can be employed to convey various emotions and themes.
The hex color #302391, also known as Jackson's Purple, presents some accessibility challenges, especially when used as a foreground color against a white or light background. Its relatively low luminance means that text rendered in this color may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for readability. Specifically, the contrast ratio between #302391 and white is significantly below the required 4.5:1 for normal text and 3:1 for large text. Therefore, it's crucial to pair this color with a very light hue to ensure sufficient contrast for users with visual impairments. As a background color, #302391 can be more forgiving, but careful consideration must still be given to the foreground color choice. Lighter shades of yellow, green, or white would provide better contrast, thus enhancing readability and overall accessibility. Testing color combinations with accessibility evaluation tools is highly recommended when using #302391 in digital interfaces.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jackson's Purple can be utilized as a secondary color to add depth and richness to a website's palette. It can be incorporated in website headers, footers, or as a background for specific content sections to create visual interest without overwhelming the user. It's also suitable for buttons, icons, and other interactive elements, especially when paired with a contrasting color for improved usability. In UI design, this color may work well for graphic elements, progress bars or other visual cues. However, it should be used judiciously, ensuring it aligns with the overall branding and user experience goals, and, as mentioned before, always with the awareness of accessibility requirements.
Interior Design and Fashion
In interior design, #302391 can be incorporated as an accent color to create a sense of luxury and sophistication. It can be used on accent walls, decorative pillows, or art pieces to add a pop of color to a room. In fashion, #302391 is suitable for elegant evening wear or accessories like scarves and handbags. Its deep, mysterious hue exudes confidence and individuality, making it ideal for creating statement looks. For cosmetics it is a unique color for eye shadow, especially in combination with complementary or contrasting colors for striking effects.
Branding
Jackson's Purple can be utilized as part of a brand identity to evoke feelings of creativity, sophistication, and mystery. It is especially suited for brands in the technology, arts, or luxury sectors. For example, a technology company might use it to symbolize innovation, or an art gallery to create an atmosphere of artistic expression. It is also suitable for logos, marketing materials, and product packaging to ensure the brand's aesthetic aligns with its core values and target audience. When using Jackson's Purple in branding, it's important to ensure that the color is applied consistently across all channels to maintain a strong and recognizable brand image.