Jacksons Purple
General Information about #301E96
The hexadecimal color code #301E96 represents a dark shade of purple, often referred to as Jackson's Purple. It is composed of 18.82% red, 11.76% green, and 58.82% blue. In the RGB color model, this translates to the values R:48, G:30, B:150. The color is often associated with creativity, wisdom, and royalty. It has a wavelength of approximately 447.76 nm. In a CMYK (cyan, magenta, yellow, black) setting, its approximate values are C:68%, M:80%, Y:0%, K:41%. This dark purple hue can evoke feelings of sophistication and mystery. It's commonly found in designs aiming for a sense of elegance and depth. Its hex code also serves as a digital identifier for precise color representation across various platforms and applications.
The color #301E96, also known as Jackson's Purple, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. Using a color contrast checker is crucial to verify compliance. Avoid pairing this color with dark shades, as this will make the text virtually unreadable for users with visual impairments. It's generally advisable to test combinations with various tools and, ideally, with real users to ensure optimal accessibility. Remember that accessibility is not just about meeting minimum standards but providing a comfortable and inclusive experience for all users, regardless of their abilities. Consider the needs of users with color blindness by ensuring information is not conveyed solely through color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Jackson's Purple can be used to create a luxurious and sophisticated aesthetic in web design. It works well for headers, buttons, and accents on websites that aim for a premium or artistic feel. In branding, it can convey creativity and exclusivity, making it suitable for brands in the arts, fashion, or technology sectors. Using this color strategically can add depth and character to a website's design. The color exudes a sense of royalty and elegance. To make it more appealing, use this with muted greys or gold accents for a richer appeal. This should be used as an accent color, not the main theme, since it's naturally dark.
Beauty and Fashion
In the world of beauty and fashion, Jackson's Purple can be incorporated into eyeshadow palettes, nail polishes, and clothing designs. It adds a touch of mystery and elegance to any look. This color is a good fit for evening wear, accessories, and statement makeup. It can be paired with metallic tones or complementary colors to create a striking visual impact. It is known to symbolize power, nobility and creativity, it is also considered a calming hue in the colour wheel.
Interior Design
This dark, royal color can be used as an accent color in home décor to bring a sense of luxury and sophistication. Consider using it as a wall color in a study room, art studio or a space that requires a lot of concentration. It can be paired well with metallic or golden accents to add to the rich appeal of the colour. Curtains, paintings and sofa covers can use this as a theme, but it is important to contrast it with other muted or light colours to bring out the beauty of the colour.