Persian Indigo
General Information about Persian Indigo
The hexadecimal color #291A81, also known as Persian Indigo, is a deep, saturated shade of purple-blue. It falls within the indigo color family, which is located between blue and violet on the color spectrum. This color is often associated with qualities such as wisdom, royalty, mystery, and creativity. In color psychology, indigo is believed to promote intuition, introspection, and spiritual awareness. It is frequently used in contexts where a sense of depth, sophistication, or uniqueness is desired. Persian Indigo’s specific combination of blue and purple hues creates a visually rich and intriguing color that can add character and elegance to various applications. It also has a calming effect, depending on its context.
The hex color #291A81, also known as Persian Indigo, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is low, making it difficult for users with visual impairments to read. To improve accessibility, consider pairing it with lighter colors such as whites, creams, or light yellows. Using a color contrast checker is highly recommended to ensure compliance with WCAG guidelines. Also, providing alternative cues like text labels or icons alongside the color can help users who cannot distinguish colors easily. In interactive elements, ensure sufficient contrast for focus states and hover effects. Remember that prioritizing accessibility enhances the user experience for everyone, not just those with disabilities.
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Digital Color Formats
Alternative colors
Applications
Branding and Corporate Identity
Persian Indigo brings a sense of luxury and sophistication, making it ideal for branding materials that aim to evoke feelings of trust and elegance. It can be used in logos, website designs, and marketing collateral for financial institutions, high-end retailers, or educational organizations. Combining it with gold or silver accents can further enhance its upscale appeal. This color is also suitable for creating a professional and trustworthy image for businesses in consulting, law, or technology.
Web Design
In web design, Persian Indigo can be used as a primary or secondary color to create a visually appealing and modern interface. It works well for headings, buttons, and background elements, especially when combined with lighter accent colors. The color is perfect for websites of technology companies, educational institutions, or creative agencies. Ensuring sufficient contrast with text and interactive elements is crucial for accessibility. Also using it sparingly, complemented by neutral tones, prevents overwhelming the user and keeps the design balanced.
Interior Design
In interior design, Persian Indigo can be used to add depth and richness to a room. It's an excellent choice for accent walls, upholstery, or decorative accessories. Pair it with warm neutrals like beige or gray to create a balanced and inviting space. This color is particularly well-suited for bedrooms, living rooms, or home offices where a sense of tranquility and sophistication is desired. Use it in combination with natural materials like wood or stone to enhance the overall ambiance.