Persian Indigo
General Information about Persian Indigo
The hexadecimal color #301A81, also known as Persian Indigo, is a dark and muted shade of purple-blue. It is composed of 18.8% red, 10.2% green, and 50.6% blue. In the RGB color space, it is represented as rgb(48, 26, 129). The color is often associated with sophistication, creativity, and luxury. It belongs to the family of blue-violet hues and is often used in design to evoke a sense of elegance or mystery. In color theory, Persian Indigo can be used to create both complementary and analogous color schemes, depending on the desired effect. Its depth and saturation make it a versatile choice for various applications, from web design to fashion. Its Pantone number is 18-3938 TPX.
The hex color #301A81, a deep shade of Persian Indigo, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. A light background is generally recommended to provide adequate readability. Tools like contrast checkers can help determine if the contrast ratio meets WCAG (Web Content Accessibility Guidelines) standards, aiming for a minimum ratio of 4.5:1 for normal text and 3:1 for large text. This ensures that users with visual impairments, including those with low vision or color blindness, can easily perceive the content. Also, avoid using color as the sole means of conveying important information; supplement it with text labels, icons, or other visual cues to ensure inclusivity and usability for all users. Careful consideration of color combinations and contrast is essential for creating an accessible and user-friendly design.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Persian Indigo (#301A81) can be used as a primary brand color to convey sophistication and creativity. Its deep, rich hue makes it suitable for logos, website headers, and marketing materials, especially in industries such as technology, design, and luxury goods. When used sparingly, it adds a touch of elegance and professionalism. It's also effective for call-to-action buttons, drawing attention to key interactive elements. Because of the darkness of this color, it can be used as a background for light-colored text. Overall, #301A81 is a versatile color for creating a memorable and impactful brand identity.
Web Design
In web design, Persian Indigo (#301A81) can be employed to create visually appealing and engaging user interfaces. It can serve as a background color for website sections or as a highlight color for links and buttons. This deep indigo shade is particularly useful for creating a sense of depth and sophistication, and is effective for highlighting calls to action. However, it's crucial to use it judiciously, ensuring sufficient contrast with text and other elements to maintain readability and accessibility. It can also be incorporated into illustrations, icons, and data visualizations to enhance visual appeal and convey information effectively.
Fashion
In fashion, Persian Indigo (#301A81) translates to elegant evening wear, luxurious accessories, and bold statement pieces. Its rich hue adds depth and sophistication to fabrics like velvet, silk, and satin. This color can be used for dresses, scarves, handbags, and other accessories. It pairs well with metallics like gold and silver, as well as neutral tones like black, gray, and white. It can also be used as an accent color in casual wear, adding a touch of refinement to everyday outfits.