Paua
General Information about #220066
The hex color code #220066, also known as Paua, is a deep, rich shade of purple, specifically classified as a dark shade of blue-purple. It is composed of 13.33% red, 0% green, and 40% blue. In the RGB color space, it is represented as (34, 0, 102). The color is frequently associated with royalty, mystery, and creativity, making it a popular choice for designs aiming to evoke a sense of sophistication or intrigue. In color theory, #220066 is considered a tertiary color, resulting from the mixing of a primary color (blue) and a secondary color (purple). Paua can be found in various applications, including web design, graphic design, and even fashion, where it adds a touch of elegance and depth.
The hex color #220066, also known as Paua, presents some accessibility challenges, particularly in text-based applications. Due to its dark nature, it requires careful consideration of contrast ratios to ensure readability for users, especially those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using #220066 for text, a light color such as #FFFFFF or a very light shade of gray is essential for the background to meet accessibility standards. Furthermore, avoid using this color for crucial user interface elements without sufficient contrast, as it can make the content difficult to perceive. Consider providing alternative high-contrast themes or allowing users to customize the color scheme for an enhanced user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Paua, with its deep and mysterious hue, can be a striking choice for web design, particularly for websites aiming to convey sophistication or intrigue. Its richness makes it suitable for backgrounds or accent elements in portfolios, creative agency sites, or luxury brand presentations. Pair it with lighter accent colors, such as gold or silver, to create a sense of elegance and depth. However, use it sparingly to avoid overwhelming the overall aesthetic. In UI design, this color is suitable for dark themed application and admin dashboards.
Fashion
In the realm of fashion, #220066 can serve as an elegant and bold statement. Consider using it for evening wear or accessories like scarves or handbags. It pairs well with metallic accents or neutral tones, adding a touch of regal flair. It can also be incorporated into makeup looks, such as eyeshadow or eyeliner, for a dramatic effect. However, it may not be suitable for everyday wear due to its intensity, but it could be used for eye-catching designs.
Interior Design
For interior design, Paua can create a moody and intimate atmosphere. Use it as an accent wall color in a bedroom or living room to add depth and warmth. It works well with soft, textured fabrics like velvet or silk. To avoid making the space feel too dark, balance it with lighter furniture and decor elements, such as cream-colored sofas or metallic accents. This color can also be incorporated into smaller decorative items like vases or cushions.