Mariner
General Information about #2E5FDD
The hex color #2E5FDD, also known as Mariner, is a deep, vibrant shade of blue. It is composed of 18.04% red, 37.25% green, and 86.67% blue. In the RGB color model, it is represented as (46, 95, 221). This color is often associated with traits like trust, stability, and depth, making it a popular choice in various design applications. Mariner conveys a sense of reliability and professionalism, which is why it is often used by financial institutions. Understanding the composition and psychological impact of #2E5FDD can help designers make informed decisions about its use in their projects, ensuring it aligns with the intended message and aesthetic.
The hex color #2E5FDD, also known as Mariner, presents specific accessibility considerations for web development. Its contrast ratio against white (#FFFFFF) is approximately 2.63:1, which is below the WCAG's minimum recommended ratio of 4.5:1 for normal text and 3:1 for large text. This means that using #2E5FDD for text on a white background might be difficult for users with visual impairments to read comfortably. To improve accessibility, consider using #2E5FDD with lighter backgrounds to enhance contrast, or using it for large graphical elements where text legibility is not the primary concern. When using this color for interactive elements, ensure that the contrast ratio of the hover, focus, and active states also meets WCAG guidelines. A darker background would improve readability and meet accessibility guidelines, making the design inclusive for a broader audience.
Shades
Digital Color Formats
Alternative colors
Applications
UI Design
In user interface design, #2E5FDD can be used for primary buttons or key interactive elements to draw the user's attention. Its vibrant nature can make these elements stand out on a webpage. However, care must be taken to ensure sufficient contrast with the background and text, especially for accessibility. For instance, when used as a background color for buttons, white text is not always ideal. It can be combined with lighter shades to highlight parts of a webpage, where attracting the user's eye is important.
Branding
In branding, Mariner (#2E5FDD) communicates trust, stability, and depth. Therefore, this color can be used for logos or color schemes of financial institutions or tech companies. When using it for logos, it must be ensured that the logo is also visible in black and white, such as by inverting it. In web design, this color can be combined with shades of gray and white to give the website a professional and modern look. Because blue is seen as a calming color, it can be perfectly used in the health sector.
Fashion
In fashion, #2E5FDD could be incorporated into clothing or accessories, especially for evening wear or formal attire. It works well as a solid color for dresses or suits, or as an accent color in patterns. It is often used as a color for ties or scarfs, or combined with other dark colors. When wearing this color, it can be combined with accessories in gold and silver. It communicates stability, which is why it can also be used in uniforms.