Cerulean Blue
General Information
Cerulean Blue, represented by the hexadecimal color code #1E49B8, is a vibrant and captivating shade of blue, falling within the broader category of blue hues. It evokes a sense of calmness, depth, and sophistication. This particular shade of blue is often associated with the sky and the ocean, embodying feelings of serenity and openness. In color psychology, blue is known to represent trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is a color that is often used in corporate settings to project an image of stability and reliability. Cerulean Blue is a popular choice in design and art for its ability to create a sense of tranquility and its versatility in pairing with other colors.
The hex color #1E49B8, also known as Cerulean Blue, presents some accessibility challenges. Its relatively low luminance value of approximately 0.11 means that using it as a background color requires careful consideration of text color choices. To ensure readability and accessibility for users with visual impairments, it is crucial to use a light-colored text, such as white or a very light gray, with a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like contrast checkers can help in verifying compliance. Avoid pairing it with dark or similarly shaded colors as text, as this would make the content difficult to read. When using this color for interactive elements such as buttons or links, provide sufficient visual cues and consider using focus indicators that are easily discernible.
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Applications
Web Design
Cerulean Blue can be used to evoke feelings of serenity and trustworthiness. In web design, it's a great choice for websites related to healthcare, finance, or government agencies to establish a sense of professionalism and reliability. Also, it can be used for call to action button as it represents trust and encourages users to click it. Moreover, it can be used as a background color for a website banner to create a clean and professional image. Because the blue color also represents reliability, it can be used in landing pages where users need to insert sensitive information to make them feel safe.
Fashion Design
In fashion, Cerulean Blue is a versatile color that can be incorporated into both casual and formal wear. It can be used as the primary color for a dress or shirt, or as an accent color in accessories such as scarves or handbags. This color works particularly well in spring and summer collections. Cerulean Blue pairs well with neutral colors like white, beige, and gray, as well as brighter colors like yellow and pink. Using this color in your fashion design will definitely make it more appealing.
Logo Design
This color is commonly used in logos for tech companies or institutions that want to convey stability and innovation. It can be used to color the background of the logo so that the main subject stands out. In marketing, this color may make the consumer feel secure because blue represents reliability and safety. Moreover, the color can be combined with other colors such as white, green, or orange to create a more appealing logo.