Chambray
General Information about #294A91
#294A91, also known as Chambray, is a dark shade of blue that evokes feelings of calmness, sophistication, and trustworthiness. In the RGB color model, it is composed of 16.08% red, 29.02% green, and 56.86% blue. In the CMYK color model, it is composed of 71.79% cyan, 48.98% magenta, 0% yellow, and 43.14% black. This color is often associated with stability and reliability, making it a popular choice for corporate branding and professional designs. It is a versatile color that can be used in a variety of contexts, from web design to interior design. It is also often used in the fashion industry.
The hex color #294A91, also known as Chambray, presents some accessibility challenges, particularly in text-based applications. Its relatively low luminance requires careful consideration of contrast ratios. When used as a background color, it is crucial to pair it with a text color that provides sufficient contrast, ideally meeting WCAG (Web Content Accessibility Guidelines) AA or AAA standards. White (#FFFFFF) or very light shades of gray are generally good choices for text on a #294A91 background. Conversely, using dark text colors or colors with similar luminance values should be avoided, as this can lead to readability issues, especially for users with visual impairments. Using contrast checking tools during the design phase is highly recommended to ensure adequate contrast and optimal accessibility. Furthermore, avoid using this color as the only visual cue to convey information, as users with color vision deficiencies may not be able to distinguish it.
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Applications
Web Design
In web design, #294A91 can be effectively used for header backgrounds or call-to-action buttons to create a sense of professionalism and trust. Its depth makes it suitable for creating visually appealing gradients or as an accent color to highlight key elements. It is often used in the finance, technology and insurance sectors to create a feeling of trustworthiness. When using it, make sure it has enough contrast to the foreground.
Interior Design
In interior design, #294A91 can be used to create a sophisticated and calming atmosphere. It works well in bedrooms or living rooms as an accent wall color or for upholstery. It can be paired with lighter neutrals like beige or gray to create a balanced and inviting space. It can also be paired with bolder colors such as mustard to create a more interesting space.
Fashion
In the fashion industry, #294A91 can be used for clothing and accessories to add a touch of elegance and sophistication. It can be used for formal wear, business casual attire, or even casual wear. Pair it with neutral colors like white, black, or gray for a classic look, or with brighter colors like yellow or red for a bolder statement.