Jacksons Purple
General Information About Jackson's Purple
The hex color #283197, also known as Jackson's Purple, is a deep, rich shade of purple belonging to the blue-violet family. It is composed of 15.7% red, 19.2% green, and 59.2% blue. This color is often associated with royalty, luxury, sophistication, and creativity. In color psychology, deep purples can evoke feelings of mystery, wisdom, and independence. Historically, purple dyes were expensive and difficult to produce, making them a symbol of wealth and status. This association continues to influence how we perceive purple today, using it in brand designs to suggest quality and exclusivity. The color can be used effectively in various applications, from web design to fashion, depending on the desired mood and effect.
The hex color #283197, also known as Jackson's Purple, presents certain accessibility challenges, particularly concerning color contrast. When used as a background color, it is crucial to select text colors that offer sufficient contrast to ensure readability for individuals with visual impairments. A light color like white or a very pale yellow would likely work best. Tools such as contrast checkers should be employed to verify compliance with WCAG guidelines, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Careful consideration should be given to the size and weight of the text, as smaller and thinner fonts may be harder to read against this dark background. Additionally, avoid using this color for essential UI elements where color is the sole indicator of functionality, as users who are colorblind may not be able to distinguish it effectively. Providing alternative visual cues and labels can enhance accessibility for a broader audience.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple that maintains a similar aesthetic but offers improved contrast when paired with darker text.
- #6a5acd
A more vibrant purple alternative that can be used to create a more energetic and eye-catching design.
- #191970
A darker shade of purple that can be used to provide high contrast when paired with lighter text or images.
Applications
Web Design
In web design, #283197 can be used to create a sophisticated and elegant feel for websites related to luxury goods, technology, or education. It can be applied to headers, footers, or as an accent color to draw attention to specific elements. When used sparingly and combined with neutral colors, it evokes a sense of trust and professionalism. The color works well for brands aiming to establish a strong and reliable online presence.
Interior Design
In interior design, Jackson's Purple can be incorporated to add a touch of royalty and sophistication to a room. It is often used in accent walls, decorative pillows, or upholstery to create a focal point. When combined with gold or silver accents, it amplifies the luxurious ambiance of the space. Furthermore, it can be complemented by natural elements such as wood or plants to balance the richness of the color and to create a serene, balanced environment.
Fashion and Beauty
In fashion, garments or accessories using this hue suggest elegance and individuality. This deep purple works exceptionally well in evening wear, formal dresses, or statement pieces like scarves and handbags. When paired with neutral colors such as black, grey, or white, the color stands out gracefully. The color also makes a great appearance in jewelry and beauty, such as eyeshadows and nail polish.