Mariner
General Information about #2563C1
The hex color #2563C1, also known as Mariner, is a medium-dark shade of blue. It falls within the blue color family and exhibits characteristics of both coolness and stability. In the RGB color model, #2563C1 is composed of 14.5% red, 38.8% green, and 75.7% blue. In the CMYK color model, it consists of 81% cyan, 49% magenta, 0% yellow, and 24% black. This particular shade of blue is often associated with feelings of trust, security, and authority. It is a versatile color that can be used in a variety of contexts, from corporate branding to web design. Its hexadecimal representation makes it easy to use consistently across different platforms and mediums.
The hex color #2563C1, also known as Mariner, offers moderate accessibility. When used as a background color, it's crucial to select a text color that provides sufficient contrast to ensure readability for all users, including those with visual impairments. A light text color such as white (#FFFFFF) or a very light gray would be appropriate choices to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. Using this color for interactive elements like buttons or links requires careful consideration of focus states. Ensure that the focus indicator is clearly visible against both the Mariner background and the text color. Avoid pairing this color with similarly dark hues, as this can significantly reduce contrast and make content difficult to perceive.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A slightly lighter blue that still evokes a sense of calm and trust, but with better contrast against darker text.
- #2979ff
A more vibrant blue that can be used as an accent color to draw attention without being overwhelming.
- #003399
A dark blue option that provides better contrast when used as text on a white background.
Applications
Web Design: Primary Buttons
In web design, Mariner can be used for primary buttons to signify important actions. Its calming yet authoritative presence makes it a good choice for user interfaces where trust and confidence are important. For example, a banking application might use this color for its 'Login' button to convey security and reliability. However, it's important to use a contrasting color for the button's text to ensure accessibility.
Branding: Corporate Identity
In branding, Mariner can be used for logos and visual identities of companies in the technology, finance, or healthcare industries. Its association with trust and competence makes it a suitable choice for establishing credibility. It can also be used in marketing materials to convey stability and professionalism.
Interior Design: Accent Walls
In interior design, Mariner can be used as an accent wall color in a living room or bedroom to create a calming and sophisticated atmosphere. It pairs well with neutral colors such as gray, white, or beige. The color evokes feelings of tranquility and can help to create a relaxing environment. To avoid overwhelming the space, it's best to use it as an accent rather than the primary color.