Blue Gem
General Information about Blue Gem
The hex color #240794, often referred to as Blue Gem, is a deep, saturated shade of blue residing in the violet-blue hue range. It is composed of 14.1% red, 2.7% green, and 58% blue. In the RGB color model, it has values of 36 red, 7 green, and 148 blue. This color is often associated with feelings of depth, sophistication, and mystery. Its deep tone makes it suitable for conveying a sense of trust and authority. In color psychology, deep blues like #240794 are often linked to intelligence, stability, and unity. It can be effectively used in various design contexts, from branding to web design, to evoke a specific mood or communicate particular values.
The hex color #240794, a deep blue gem hue, presents considerable accessibility challenges in web design. Its low luminance value necessitates careful consideration of color contrast. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. When using #240794 as a background, ensure that text is a light color, such as white or a very light shade of yellow or green, to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Avoid pairing it with mid-tone colors, as the resulting contrast will likely be inadequate. Using online contrast checkers can help verify compliance with accessibility standards, promoting inclusivity and usability for all users. Also, consider providing alternative visual cues, like icons or text decorations, to convey information and avoid relying solely on color.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
This color can be used as a background for website headers or footers, especially for sites related to technology, science, or education, lending a sense of depth and sophistication. In UI design, it can serve as an accent color for buttons or interactive elements, drawing attention without being overly bright. When used sparingly, it evokes a feeling of trust and authority. Ensure sufficient contrast with text and other UI elements to maintain readability and accessibility. Pair it with lighter shades of blue or complementary colors like yellow or orange to create visually appealing designs.
Brand Identity
Blue Gem can represent a brand identity by conveying trust, security, and intelligence. It is a perfect color for financial institutions, cybersecurity firms, and educational platforms. When paired with gold or silver, it can also communicate luxury and exclusivity. A balanced use of color will avoid negative associations of coolness or detachment. Instead, #240794 can reinforce brand values of reliability and innovation through consistent application across all marketing materials, like logos, websites, and presentations.
Other Applications
The color #240794 can be used for painting a wall in a home office or study to promote concentration. Combine it with warm, neutral tones to balance the coolness of the blue. It is also used in fashion for formal wear and evening gowns, especially when paired with silver or diamond accessories. In graphic design, this color provides a sophisticated backdrop for minimalist designs or corporate communications.