Jacksons Purple

General Information about Jackson's Purple

Jackson's Purple, represented by the hex code #232780, is a dark shade of purple with a strong blue undertone. It belongs to the blue-violet color family and is often associated with qualities like royalty, sophistication, mystery, and creativity. In the RGB color model, #232780 is composed of 13.73% red, 15.29% green, and 50.2% blue. This color's deep, rich hue makes it a popular choice for designs that aim to convey a sense of elegance and depth. It is often used in branding, web design, and graphic design to create a luxurious or mysterious atmosphere. Jackson's Purple can be found in various applications, from fashion and interior design to digital art and marketing materials. Its versatility allows it to be paired with both warm and cool colors to achieve different aesthetic effects. When combined with gold or silver accents, it can create a regal and opulent look. It is best used to accent or create backgrounds for other brighter colors.

The hex color #232780, also known as Jackson's Purple, presents some accessibility challenges, particularly when it comes to text and background contrast. When used as a background color, it's crucial to ensure that any text placed on top of it is light enough to provide sufficient contrast. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Using a color contrast checker can help determine if the chosen text color meets these guidelines. Considering lighter shades of yellow, white, or even light gray for text on a #232780 background would significantly improve readability and accessibility for users, especially those with visual impairments. Furthermore, avoid using this color for elements that convey important information solely through color, as users with color blindness may not be able to perceive them effectively. Providing alternative visual cues, such as text labels or icons, can help ensure that all users can access the information.

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Alternative colors

Applications

• Web Design

  Jackson's Purple (#232780) can be employed in website design to evoke a sense of sophistication and mystery. It works particularly well in headers, navigation bars, or as an accent color to highlight specific elements. When used sparingly and paired with complementary colors, such as light yellows or creams, it can create a visually appealing and balanced aesthetic. This color can also be effective in creating a dark mode theme for websites or applications, providing a comfortable viewing experience in low-light environments. The color is suitable for educational websites, specifically related to history or magic. Avoid using it for call to actions or elements that require high visibility.

• Fashion and Interior Design

  In the realm of fashion, Jackson's Purple can be used to create elegant and sophisticated looks. It is suitable for evening gowns, formal wear, or as an accent color in accessories such as scarves or handbags. When paired with metallics like gold or silver, it can create a luxurious and glamorous effect. In interior design, it is great for creating a soothing and restful ambiance, perfect for bedrooms or living rooms. It can be used as an accent wall color or in decorative elements like cushions and curtains.

• Branding and Marketing

  This shade of purple, evokes a sense of calm and regality, which makes it suitable for branding and marketing campaigns, especially for companies in the beauty or wellness industries. In print design, it can be used for business cards, brochures, and marketing materials. It is also appropriate for social media graphics, creating eye-catching visuals, ensuring that the overall design remains balanced and accessible, by choosing appropriate color pairings and text sizes.

Complementary color

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