Ultramarine
General Information about Ultramarine (#210197)
The hex color #210197, also known as Ultramarine, is a deep, saturated blue hue residing in the blue-violet spectrum. It is a dark color with a relatively low brightness. Historically, ultramarine was derived from the precious gemstone lapis lazuli, making it an expensive and highly valued pigment, particularly during the Renaissance. Its name literally means 'beyond the sea,' reflecting its origin from overseas sources. Today, synthetic ultramarine is widely available, making it accessible for various applications. This color is often associated with depth, stability, and sophistication. It can evoke feelings of calmness, trust, and authority, making it a popular choice in branding and design.
The hex color #210197, a deep shade of ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance value necessitates careful consideration of color contrast. When used as a background, it requires very light text (white or near-white) to ensure readability, meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. Conversely, using it for text requires a very light background. Avoid pairing this color with mid-tone shades, as they will likely fail accessibility checks. Designers must also consider users with visual impairments who may perceive colors differently. Providing alternative color schemes or allowing users to customize the color palette is highly recommended to improve accessibility and user experience. Careful attention to these details will help make content accessible to a wider audience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine (#210197) can be utilized in web design as a primary color for websites related to technology, finance, or education, conveying sophistication and trustworthiness. Its depth makes it suitable for backgrounds, paired with contrasting white or yellow text for readability. Buttons and interactive elements can also use this color to draw attention. Furthermore, it is applicable in data visualization, where different shades of blue represent varying data ranges. To prevent eye strain, use it sparingly as a text color or for large blocks of content. It works well for creating a professional and sleek aesthetic.
Interior Design
In interior design, Ultramarine (#210197) can be used as an accent color to add a touch of elegance and depth to a room. Consider using it for a feature wall in a living room or bedroom, complementing it with neutral colors like gray or beige for a balanced aesthetic. Upholstery, such as a velvet sofa or accent chairs, can also feature this color to create a luxurious feel. Additionally, incorporating it through decorative items like cushions, artwork, or vases can subtly enhance the room's ambiance. Balance the color with warm tones to prevent the space from feeling too cold.
Branding
Ultramarine (#210197) is suitable for branding in industries that want to convey trust, authority, and innovation. Logos, marketing materials, and website design can incorporate this color to create a strong visual identity. For instance, a tech company might use ultramarine to signal reliability and cutting-edge technology. Financial institutions could leverage it to inspire confidence and security. Its deep hue is also appropriate for academic institutions, suggesting knowledge and tradition. It pairs well with clean, minimalist designs to achieve a modern and professional look. This color can set a brand apart by projecting competence and stability.