Blue Gem
General Information about #2701B3
The hex color code #2701B3 represents a dark shade of blue-violet. It's composed of 15.3% red, 0.4% green, and 70.2% blue. In the RGB color model, it's equivalent to (39, 1, 179). This color is often associated with royalty, wisdom, and spirituality. It's a deep and intense color that can evoke feelings of calmness and sophistication. Due to the low green value, the color leans heavily towards the blue end of the spectrum. Because of the strong blue tone, the color #2701B3 is percieved as a cool color. The color can be used for decorative reasons.
The hex color #2701B3, a deep and saturated blue-violet, presents some accessibility challenges. Its low luminance value (approximately 3) means it requires careful consideration when used as a background or text color. To ensure readability, it's crucial to pair it with a light, contrasting color. White (#FFFFFF) or a very light yellow (#FFFFE0) would be suitable choices to provide sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for color contrast ratios. Using darker colors as foreground text on a #2701B3 background is strongly discouraged, as it can lead to eye strain and make content difficult to read for users, especially those with visual impairments. Tools like WebAIM's contrast checker can be valuable in verifying the contrast ratio of color combinations.
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Applications
Web Design: Call-to-Action Buttons
In web design, #2701B3 can be used for creating visually striking call-to-action buttons. Its intensity draws the user's attention, encouraging them to click. However, because of the low accessibility, the text color needs to be white to adhere to WCAG guidelines. It is often used in dark mode design.
Interior Design: Accent Walls
In interior design, #2701B3 adds a touch of drama and elegance to accent walls. It works well in bedrooms and living rooms, creating a cozy and sophisticated ambiance. The color pairs well with neutral colors like white or grey.
Fashion: Evening Wear
In fashion, #2701B3 can be used for evening gowns or statement pieces. The color exudes confidence and mystery. To bring more contrast and to make the color stand out, it's paired with light colors like silver, gold, or white.