Tory Blue
General Information about Tory Blue
The hex color #1D49AD, also known as Tory Blue, is a deep, saturated shade of blue that evokes feelings of trust, stability, and professionalism. It is a popular choice in branding and design for companies looking to project a sense of reliability and competence. In the RGB color model, #1D49AD is composed of 11.4% red, 28.6% green, and 67.8% blue. Its CMYK values are 0.83, 0.55, 0.00, 0.32, indicating that it is primarily composed of cyan and magenta, with a smaller amount of black. This combination gives it a rich, vibrant appearance. The color is often associated with corporate environments and is frequently used in financial and technological industries. Its versatility also makes it suitable for use in educational settings and healthcare. Tory Blue is a color that communicates authority and confidence, which are great attributes for an organisation to possess.
The hex color #1D49AD, also known as Tory Blue, presents some accessibility considerations, especially for text and interactive elements. Its relatively low luminance value means that it requires careful pairing with contrasting colors to ensure readability and usability. When used as a background color, it is essential to use light-colored text (white or very light shades of yellow or gray) to meet WCAG (Web Content Accessibility Guidelines) standards for color contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. For users with visual impairments, insufficient contrast can make it difficult or impossible to distinguish text from the background. Tools like contrast checkers can help designers and developers verify that their color choices meet accessibility requirements and provide an inclusive user experience. Also, avoid using color as the only means of conveying information; supplement with text or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Tory Blue, #1D49AD, can be effectively used in website headers and footers to create a professional and trustworthy feel. Its depth suggests stability and reliability, making it suitable for businesses in finance, technology, or education. When paired with clean, minimalist designs and ample white space, it communicates sophistication and competence. Consider using it for call-to-action buttons with a contrasting color for improved visibility and user engagement. In branding, use this color in logos and marketing materials to establish a consistent and recognizable visual identity.
Interior Design
In interior design, Tory Blue can serve as an accent color in bedrooms or living rooms to create a calming and sophisticated atmosphere. Consider painting a feature wall or using it in throw pillows, curtains, or rugs. It pairs well with neutral colors like beige, gray, or white. To add warmth, introduce elements of natural wood or metallic accents like gold or copper. The color creates a cozy and serene environment. Additionally, Tory Blue works well in home office designs, promoting a focused work environment.
Fashion
Tory Blue makes a statement in fashion. It is an excellent choice for formal wear like suits, dresses, or evening gowns. This shade exudes confidence and can be paired with neutral accessories for a classic look. For casual wear, Tory Blue can be incorporated into sweaters, blouses, or pants. Mixing it with denim or khakis creates a smart-casual ensemble. For makeup, use Tory Blue as an eyeshadow or eyeliner to enhance your eyes. Accessorize with silver or white gold jewelry to complement the color. It’s a perfect color to add a cool undertone to your style.