Ultramarine
General Information about Ultramarine
The hex color #1D04B0, also known as Ultramarine, is a deep shade of blue with a rich and intense character. Ultramarine is derived from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from mines in Afghanistan by sea to Europe. This color is associated with royalty, wisdom, and spirituality, making it popular in art and design. In the RGB color model, #1D04B0 is composed of 11.4% red, 1.6% green, and 69% blue. Its high blue component gives it its characteristic depth and intensity. In the CMYK color model, it consists of 83% cyan, 98% magenta, 0% yellow, and 31% black. The color is versatile, lending itself to various applications.
The color #1D04B0, a deep ultramarine, presents some accessibility challenges, particularly when used as a background for text. Its low luminance can create insufficient contrast with lighter text colors, making it difficult for users with visual impairments to read. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG AA standards. Using a very light color such as white or a pale yellow can somewhat mitigate this. However, careful consideration is still required. When using this color as a primary UI element, ensure sufficient contrast with interactive elements like buttons and links to ensure they are easily identifiable. Adding a darker shade as the text will also not be a solution. The color should be used with care.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine (#1D04B0) can be used to create a sense of depth and sophistication on websites. As a background color, it evokes feelings of trust and stability. It should be paired with lighter accent colors to ensure readability and visual balance. Use it for headers, footers, or section backgrounds to add a touch of elegance and professionalism. Additionally, it's ideal for technology or finance-related websites to convey a sense of reliability. Use it sparingly to not overpower the design. Overall, ultramarine adds a touch of refinement to digital interfaces.
Interior Design
In interior design, Ultramarine can be used as an accent wall color to add a pop of color to a room. Pair it with neutral furniture and light wood accents to create a balanced and calming space. It works well in bedrooms, living rooms, or studies where a sense of serenity is desired. The color is also suitable for decorative items like vases, cushions, or artwork. The deep, rich tone of ultramarine brings a touch of elegance and sophistication to any interior. Combining ultramarine with gold or brass accents can elevate the luxurious feel of the space.
Branding
The color ultramarine is often associated with loyalty and reliability, and can be an appropriate color for branding. It can be used in logo design to create a sense of trustworthiness and expertise. It pairs well with other colors such as gold and white, creating a sophisticated and professional look. Use it for the overall brand identity, including business cards, letterheads, and marketing materials. The color helps convey a sense of professionalism and inspires confidence with customers. Overall, ultramarine brings a sense of stability and integrity to brand messaging.