Ultramarine
General Information about Ultramarine
The hex color #190398, also known as Ultramarine, is a deep and rich shade of blue. It resides in the blue-violet region of the color spectrum and is characterized by its high intensity and strong saturation. Ultramarine's name originates from the Latin 'ultramarinus', meaning 'beyond the sea', as it was originally derived from the precious gemstone lapis lazuli, which was imported to Europe from overseas. In color theory, ultramarine is considered a cool color, evoking feelings of serenity, calmness, and depth. It is associated with qualities such as intelligence, stability, and authority. This color is often used to represent the ocean or the night sky, and it can also be used to create a sense of formality or luxury. This color is widely used in graphic design, web design, fashion, and interior design.
The hex color #190398, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of 3 means it offers very little contrast against lighter backgrounds. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Text or interactive elements using #190398 on a white or very light background will likely fail accessibility tests, making it difficult for users to distinguish content. Therefore, pairing this color with very light grays is not recommended. To enhance accessibility, it is recommended to use this color with white (#FFFFFF) or very light backgrounds. It is also not recommended to use it for small texts. If you do use it, make sure it is at least size 18 (14 bold).
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #190398 can serve as an accent color for headers, buttons, or navigational elements to create a sense of sophistication and depth. However, due to its dark nature, it's best used sparingly and paired with lighter, contrasting colors to ensure readability and accessibility. Using it as the main text color is strongly discouraged due to the contrast issues it presents. If a designer chooses this color for larger design elements, proper accessibility checks for the contrast is a must.
Fashion Design
In fashion, ultramarine can be used in evening wear or formal attire to convey elegance and mystery. It pairs well with metallics like silver or gold, as well as neutral tones like black or gray. However, due to it's very dark appearence, it is not recommended to use it in sportswear, since it makes the fabric absorb more heat. For streetwear, it can be a good color choice, but it is not the most optimal one, since lighter colors are often chosen for street style.
Interior Design
Ultramarine can be used to create a calm and sophisticated atmosphere in interior design. It works well as an accent color in bedrooms or living rooms, especially when paired with lighter shades of blue or white. It is not the first choice for use in kitchens, but can be used as an accent color on tiles, as long as the room has good lightning. It is mostly used in combination with other neutral colors, such as white.