Ultramarine
General Information about Ultramarine
The hexadecimal color #1C019A, also known as Ultramarine, is a deep and intense shade of blue-violet. In the RGB color model, it is composed of 11% red, 0.4% green, and 60.4% blue. This combination results in a color that evokes feelings of depth, mystery, and sophistication. Ultramarine is often associated with royalty, wisdom, and spirituality. Historically, Ultramarine pigment was derived from the precious mineral lapis lazuli, making it highly valued and reserved for important artistic and decorative purposes. Today, synthetic versions allow for broader accessibility, but the color retains its association with luxury and high quality. This color is also widely used in modern times.
The hex color #1C019A, also known as Ultramarine, presents some accessibility challenges, particularly concerning text contrast. When using this color for backgrounds, it's crucial to select text colors that provide sufficient contrast to ensure readability for all users, including those with visual impairments. White or very light shades of yellow or green are generally recommended as text colors to pair with Ultramarine. Tools like contrast checkers can be invaluable in verifying that color combinations meet WCAG (Web Content Accessibility Guidelines) standards, specifically a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Additionally, avoid using this color as the sole means of conveying important information; supplement it with text labels or other visual cues. Thoughtful color choices contribute to a more inclusive and user-friendly web experience. The color is very dark so a light font color is adviced.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue can offer similar aesthetic qualities while improving readability, especially for text-heavy interfaces.
A more vibrant blue can be used to draw attention to specific elements, providing better visibility on screens.
If the goal is to avoid the use of dark blues, a dark shade of grey can provide the same level of darkness for a better contrast.
Applications
Tech Branding
Ultramarine, with its deep and rich hue, is a sophisticated choice for branding materials in the tech industry. Its depth conveys trust and stability, making it ideal for logos, website backgrounds, and marketing collateral. Imagine a financial technology company using this color to inspire confidence in their digital platforms. The color evokes feelings of security and reliability, crucial for businesses handling sensitive financial data. In addition, the color can be used to add a feeling of professionalism.
Web Design
In web design, #1C019A can be utilized to create visually striking headers and navigation menus. The color's intensity draws the user's eye, establishing a clear hierarchy on the page. A website for a creative agency, for instance, could use Ultramarine to create a bold and memorable first impression. Paired with contrasting typography, this color choice demonstrates the agency's creative flair and attention to detail. The color is best used with a light color for a good contrast.
Fashion and Interior Design
In the realm of fashion, Ultramarine can be incorporated into elegant evening wear or statement accessories. A silk scarf in this hue can add a touch of luxury and sophistication to any outfit. For interior design, this color can be used as an accent wall in a living room or bedroom, creating a dramatic and inviting atmosphere. Ultramarine is best used with lighter colors in interior design, so the room isn't to dark.