Fun Blue
General Information
The hex color #1B59AF, often referred to as "Fun Blue", is a deep and calming shade of blue. It belongs to the blue color family, specifically exhibiting qualities of both royal and navy blue, though slightly more vibrant. In the RGB color model, it is composed of 10.6% red, 34.9% green, and 68.6% blue. This combination gives it a unique position in the color spectrum, making it useful in a variety of applications, from web design to branding. This color conveys a sense of trustworthiness, stability, and sophistication. Its hex code, #1B59AF, allows for precise reproduction across digital platforms, ensuring consistency in branding and design efforts. It is a popular choice for companies seeking to project an image of reliability and professionalism.
The hex color #1B59AF, also known as Fun Blue, presents some accessibility challenges, especially in text applications. Its relatively low luminance value of 0.14 means that it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. When used as a background color, it necessitates light-colored text (white or a very pale shade) to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Tools are readily available online to check contrast ratios between foreground and background colors. Conversely, using #1B59AF as text on a white background might not provide sufficient contrast for many users. Designers should test color combinations with assistive technology or use accessibility evaluation tools to verify compliance. Careful adjustments or alternative color choices may be necessary to guarantee an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #4287f5
A lighter shade of blue that offers better contrast on white backgrounds, improving readability and accessibility.
- #003399
A darker shade of blue that can be used as a text color on lighter backgrounds while maintaining sufficient contrast.
- #007bff
A more vibrant blue which can be used to draw more attention.
Applications
Banking Website Design
Fun Blue can be used to establish trust and security in a banking website. The color can provide a clean and crisp look in the site's layout to put customers at ease.
Mobile App UI
In app development, Fun Blue can be used as the primary color for the user interface, conveying reliability and professionalism. The color can be applied to buttons, icons, and navigation bars to create a consistent and user-friendly experience. Its calming effect can help reduce user anxiety and improve overall engagement.
Corporate Branding
Fun Blue is an excellent choice for creating corporate logos and branding materials. Its association with stability and confidence makes it suitable for businesses in the technology, finance, and healthcare sectors. The color can be used to create a recognizable and memorable brand identity that resonates with customers and investors alike.