Tory Blue
General Information about Tory Blue
The hex color #1B51AF, commonly known as Tory Blue, is a deep, saturated shade of blue that evokes feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 10.6% red, 31.8% green, and 68.6% blue. The color name 'Tory Blue' suggests a link to political conservatism, particularly in the UK, where the Conservative Party is often associated with this shade. In color psychology, blues are often associated with calmness, serenity, and trustworthiness, making Tory Blue a popular choice for corporate branding, particularly in sectors like finance, law, and technology. Its depth and richness also lend it an air of sophistication, making it suitable for luxury brands and high-end products. This particular shade provides a professional and dignified look to marketing media.
The hex color #1B51AF, also known as Tory Blue, presents certain accessibility considerations for web development. When used as a foreground color, it's crucial to ensure sufficient contrast against background colors to meet WCAG (Web Content Accessibility Guidelines) standards. A light background is generally recommended to provide adequate contrast for readability. For individuals with visual impairments, including color blindness, relying solely on color to convey information is not advisable. Instead, supplement color cues with text labels, icons, or patterns. When using this color for links or interactive elements, ensure a distinct visual cue, such as an underline or a change in background color on hover, to indicate their interactive nature. Thoroughly testing color combinations with accessibility tools is essential to identify and address potential issues, ultimately creating a more inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Tory Blue's classic and trustworthy feel makes it ideal for financial websites. It conveys stability and reliability, essential qualities for institutions handling sensitive financial data. The color can be incorporated into the website's header, navigation menus, and call-to-action buttons, creating a cohesive and professional brand identity. When paired with neutral tones like white or light gray, it reinforces the sense of security and competence that customers seek in financial services.
Fashion Design
In fashion, Tory Blue can be utilized to create sophisticated and elegant pieces. As a solid block color for items, such as dresses and blouses. As an accent color, it can also work as a striking complement to other colors and materials, adding depth and visual interest. Its versatility allows for both casual and formal wear, making it a staple color in many wardrobes. A deep blue dress paired with nude heels and gold accessories shows the versitility of the color.
Home Office Decor
This color is ideal for creating a calming and focused environment in a home office. Consider using it as an accent wall color or incorporating it through desk accessories and artwork. Paired with natural wood tones and soft lighting, Tory Blue can help reduce stress and promote productivity, making it easier to concentrate on tasks. This promotes productivity by helping to calm a person.