Tory Blue

General Information about Tory Blue

The color #1B48AF, also known as Tory Blue, is a dark, muted shade of blue that evokes feelings of trust, stability, and sophistication. In color psychology, blue is often associated with calmness, authority, and intelligence. This particular shade, with its depth and slight gray undertones, lends a sense of seriousness and reliability. Tory Blue is often used in corporate branding and designs where trustworthiness and professionalism are desired. It is a versatile color that can be used in a variety of contexts, from web design to interior decoration, and is suitable for creating a sense of depth and formality. It also resembles the color of the ocean at great depth.

The hex color #1B48AF, also known as Tory Blue, presents some accessibility challenges, especially regarding color contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) standards for readability. The contrast ratio needs to be carefully evaluated to ensure sufficient legibility for users with visual impairments. To improve accessibility, consider pairing #1B48AF with lighter background colors such as whites, light yellows, or light greys, or using it as a background with white or very light text. Another approach is to use a darker shade of blue or a complementary color to ensure sufficient contrast. Tools like contrast checkers can help determine if the color combination meets accessibility standards and provides an inclusive design for all users. Large text benefits more from the color, because it provides greater legibility due to the increased size.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #1B48AF can be used for navigation bars, headers, and button backgrounds to create a professional and trustworthy feel. However, it should be used judiciously and tested for accessibility, ensuring sufficient contrast with text and other elements. Also it can be used to highlight specific areas in a dashboard.

• Fashion and Interior Design

  In fashion, Tory Blue can be incorporated into clothing and accessories to evoke a sense of sophistication and understated elegance. It works well in both casual and formal wear. It is often seen in high fashion brands. In interiour design it can be used for elegant walls or curtains.

• Presentations and Data Visualization

  Tory Blue can be used to highlight data and information in reports and presentations. It can also be used in maps to make certain states stand out.

Complementary color

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