Ultramarine
About Ultramarine
Ultramarine, represented by the hexadecimal color code #190BA8, is a deep blue color known for its rich and intense hue. It is part of the blue color family and is often associated with qualities such as depth, intelligence, and stability. In the RGB color model, Ultramarine is composed of 9.8% red, 4.3% green, and 65.9% blue. This high blue component contributes to its distinctive appearance. In the CMYK color model, it is made up of 85% cyan, 93% magenta, 0% yellow, and 34% black. This color has a long history, with its pigment originally derived from the precious mineral lapis lazuli. Ultramarine is frequently used in art, design, and fashion to convey a sense of elegance and sophistication.
The color #190BA8, Ultramarine, presents some accessibility challenges, primarily due to its low lightness value. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to comply with WCAG guidelines. Using this color for interactive elements like buttons or links requires careful consideration. Ensure that hover and focus states are clearly distinguishable with adequate contrast. Avoid pairing Ultramarine with other dark colors, as this will further reduce contrast and make the content inaccessible to users with visual impairments. Tools like contrast checkers can help verify compliance with accessibility standards. Furthermore, consider the cognitive impact of using such a saturated color. Some users may find it visually overwhelming, so use it judiciously, especially for large blocks of text or complex interfaces.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Branding
Ultramarine, with its depth and richness, is perfect for creating a sense of luxury and sophistication in website designs. It can be used for headings, accents, or even a full background for hero sections, especially when promoting high-end products or services. Pair it with gold or silver accents for a truly opulent feel. In the fashion industry, Ultramarine can inspire collections reflecting elegance and timelessness. Think evening gowns, tailored suits, and accessories that embody confidence and grace. Its bold presence instantly elevates any design, capturing attention and commanding respect. The intense hue would work great for websites, advertisements and presentations.
Interior Design and Beauty
Ultramarine makes a statement as an accent wall in an otherwise neutral room, providing a pop of color that enlivens the space. It is important to balance it with warm neutrals and soft textures to avoid a cold atmosphere. In the world of beauty, Ultramarine inspires striking eye makeup looks. Eyeshadows, eyeliners, and mascaras in this shade create drama and depth, enhancing natural beauty with a bold and confident statement. This color is best applied with a precise hand, to make it a true accent, whether in interior design or in beauty.
Data visualization and User Interface
Use in data visualizations to distinguish a series from other data. The color stands out compared to other series and helps users draw attention to the important data. Can also be used to emphasize UI elements on a web app or desktop software application.