Te Papa Green
General Information about Te Papa Green
The color #184643, known as Te Papa Green, is a dark, muted shade of green that evokes feelings of nature, tranquility, and sophistication. It is named after the Museum of New Zealand Te Papa Tongarewa, reflecting the natural landscapes and cultural heritage of the region. In the RGB color model, #184643 is composed of 9.41% red, 27.45% green, and 26.27% blue. In the CMYK color model, it consists of 66% cyan, 0% magenta, 4% yellow, and 73% black. This color is often associated with stability, growth, and environmental awareness, making it a popular choice for brands and designs that aim to convey these qualities. Its subtle and understated nature allows it to blend well with other colors, making it a versatile option for a variety of applications.
The hex color #184643, also known as Te Papa Green, presents some accessibility challenges, especially when used as text on a white background. Its relatively low luminance can result in insufficient contrast, making it difficult for users with visual impairments to read the text comfortably. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #184643 for text, careful consideration should be given to the background color. Pairing it with a much lighter color can improve readability. For decorative elements or non-textual components, the contrast requirements are less stringent, allowing for more flexibility in design. Testing the color combination with accessibility tools is crucial to ensure that the design is inclusive and accessible to all users.
Shades
Digital Color Formats
Alternative colors
- #32645f
A lighter shade of green that provides better contrast on white backgrounds, improving readability for users with visual impairments.
- #0e2c29
A darker shade that offers a more striking visual impact and can be used for backgrounds or accents.
- #284240
A desaturated green alternative that can provide a more subdued and neutral aesthetic.
Applications
Web Design
In web design, Te Papa Green can be used for website headers or call-to-action buttons to create a natural and calming aesthetic. It works well in the healthcare, environmental, or educational sectors, conveying trustworthiness and growth. Consider pairing it with neutral tones to balance the color's intensity and ensure readability. For example, using it as a background color for a section with white text can draw attention and create a visually appealing experience. Its muted tone also lends itself well to infographic designs, where you want to add visual interest without overwhelming the data.
Interior Design
In interior design, Te Papa Green can be used to bring a sense of nature indoors. It works particularly well in living rooms or bedrooms, creating a relaxing and harmonious atmosphere. It can be paired with natural materials like wood and stone to enhance the organic feel. Accent walls or decorative pieces in this color can add a touch of sophistication and tranquility to a space. Furthermore, integrating it with indoor plants can amplify the sense of natural serenity, transforming the space into a restorative retreat.
Fashion
In fashion, Te Papa Green can be incorporated into clothing and accessories to create a subtle, earthy look. It can be used in casual wear, such as t-shirts or sweaters, to add a touch of understated elegance. Accessories like scarves or handbags in this color can complement a variety of outfits, adding a natural and calming element. Its versatility makes it suitable for both men's and women's wear, making it ideal for creating coordinated looks or adding a splash of color to a neutral wardrobe.