Te Papa Green
General Information about Te Papa Green
The hexadecimal color #284240, often referred to as Te Papa Green, is a dark, muted shade of green. It is composed of 15.7% red, 25.9% green, and 25.1% blue. In the RGB color model, this translates to (40, 66, 64). This color is often associated with nature, tranquility, and stability. In a design context, it can evoke feelings of calmness and sophistication, making it suitable for various applications ranging from web design to branding. Due to its low saturation and relatively dark tone, #284240 works well as a background color or as an accent color to complement brighter hues. It finds usage in themes related to environment, health, and corporate identities seeking a grounded, reliable image.
The hex color #284240, also known as Te Papa Green, presents some accessibility considerations for web development. Its relatively dark hue implies that text rendered in this color should ideally be paired with a light background to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet Level AA compliance. Utilizing tools to measure contrast ratios is advisable to confirm compliance. When used as a background color, consider pairing #284240 with lighter text colors like white or pale yellow to enhance readability. Furthermore, avoid using this color for crucial interactive elements without clear visual cues, as users with visual impairments might struggle to perceive them.
Shades
Digital Color Formats
Alternative colors
- #346260
A lighter shade that provides better contrast against dark text, improving readability and accessibility.
- #305230
A more vibrant green that can be used as an accent color to draw attention to specific elements.
- #486240
A more desaturated green alternative that offers a softer, more muted feel, suitable for backgrounds.
Applications
Website Header/Footer
Te Papa Green can be effectively employed in website headers and footers to establish a nature-inspired theme. Its muted tone provides a professional and calming aesthetic, which is suitable for corporate websites focused on sustainability or environmental conservation. When combined with earthy textures and complementary neutral colors, #284240 creates a sophisticated and trustworthy online presence, reinforcing brand identity.
Eco-Friendly Branding
This color is a fantastic choice for branding and packaging of organic or eco-friendly products. Its natural green hue evokes feelings of health, freshness, and environmental responsibility. By using #284240 in logos, labels, and packaging designs, companies can effectively communicate their commitment to sustainable practices, attracting consumers who prioritize environmentally conscious products.
Interior Design Accent
Te Papa Green can be used to create a serene and inviting atmosphere in interior spaces. It is ideally suited for accent walls or cabinetry, especially when complemented by natural wood tones and soft lighting. The color promotes relaxation and a connection to nature, making it perfect for bedrooms, living rooms, or even office environments aiming to reduce stress and enhance productivity.