Ultramarine
General Information about #180791
The hexadecimal color #180791 represents a deep shade of ultramarine, a color traditionally associated with royalty, depth, and knowledge. In the RGB color model, it is composed of 9.41% red, 2.75% green, and 56.86% blue. This particular combination results in a color that is perceived as both intense and calming, making it suitable for conveying seriousness or trustworthiness. Historically, ultramarine pigment was derived from lapis lazuli, making it a highly valued and expensive color, used especially in religious artworks to depict the robes of the Virgin Mary. Nowadays it is used for diverse purposes, from painting to industrial applications.
The color #180791, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance value of 4.52 means that text using this color against a white background will likely fail WCAG (Web Content Accessibility Guidelines) contrast requirements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To ensure readability and accessibility, it's crucial to pair #180791 with much lighter colors or use it sparingly for decorative elements. A white or very light yellow text on this background might offer sufficient contrast. Also, avoid using it for crucial interactive elements without proper contrast, as it can exclude users with visual impairments. For users with color blindness, differentiating between this color and very dark blues or purples might be difficult, further emphasizing the need for careful contrast considerations and redundant coding with alternative indicators.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #180791 can be used as a primary color for creating a sophisticated and trustworthy feel. It is particularly effective for financial institutions, tech companies, or educational websites aiming to project an image of stability and knowledge. It is also well suited for backgrounds, headers, or other graphic elements where a sense of depth and richness is desired. In branding, this color conveys loyalty, confidence, intelligence, faith, truth, and heaven. In user interfaces, it can be used for button highlights and in navigation menus, as long as sufficient color contrast requirements are met.
Interior Design
In interior design, this deep ultramarine hue can serve as an accent color to add drama and sophistication to a room. It works well in combination with neutral colors like gray, beige, or white, bringing a pop of color without being overwhelming. It can be used for painting an accent wall, choosing furniture upholstery, or selecting decorative accessories like throw pillows or curtains. As it is a cold color it is best suited for rooms that get a lot of sunlight. Moreover, it can be used to set a room's theme.
Fashion
In fashion, #180791 is a bold choice that makes a statement. It can be used in evening wear or formal attire to create a look of elegance and sophistication. It pairs well with metallic accents, such as gold or silver jewelry, and complements neutral colors like black, white, or gray. This color can also be incorporated into casual wear, such as jeans or sweaters, to add a touch of personality. It is not a color that is often seen, so wearing it will make you stand out.